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LG trademarks hint at folding phone name ahead of potential January reveal

Following soon after HUAWEI, some potential LG folding phone names have now been spotted.

Published onNovember 23, 2018

  • LG has reportedly applied to trademark the names Flex, Foldi, and Duplex.
  • These names are likely to relate to its upcoming foldable phone.
  • We don’t know which — if any — of the names LG will eventually use, however.

We all know a bit about Samsung and Huawei’s attempts to develop a foldable phone. However, LG’s plans have been flying under the radar. So far we have heard very little about the device, which makes three recent LG trademarks that appear to relate to foldable phones all the more exciting.

As spotted by LetsGoDigital (via Engadget), the company has applied to trademark the names Flex, Foldi, and Duplex. LG made the applications on November 21 at the European Union Intellectual Property Office.

We don’t know for sure if these names relate to foldable phones, though the category LG made the filings includes smartphones. Considering we know LG is developing a foldable phone, it seems pretty likely that this is what the trademarks relate to.

Of course, even if the names do relate to phones, it doesn’t mean one of them will be used for the final device (if that were the case, we’d all be familiar with the LG G Edge phone and its Super Edge display by now).

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None of the names the company is trying to trademark are especially noteworthy (kinda like the ones HUAWEI is reportedly considering), though Flex seems like a reasonable possibility for the device given that LG has already established the G Flex brand name. This was used for flexible smartphones of another kind, so Flex seems like an appropriate name for a spiritual sequel.

The only other rumors we have about the LG phone come from Evan Blass, who recently suggested the company will unveil its first foldable device at CES 2019 in January. Interestingly, this was also the launch place for the LG G Flex 2. Samsung and HUAWEI are tipped to launch their flexible phones in Feburary at the earliest; imagine LG beats them to the punch.

Next up: Foldable phones with flexible displays – Here are the ones we know about so far