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LG goes on an Edge trademark frenzy: G Edge, Double Edge, and more
While the Note Edge may not have been a critical success when it debuted last year, the Galaxy S6 Edge proved to be quite the looker and many consumers considered it the preferred choice over the standard GS6. Last week, Samsung continued its quest to expand the Edge series with the Samsung Galaxy S6 Edge+. Without a doubt, Samsung is all in with its Edge series.
All this Edge business has apparently put LG’s lawyers in motion as well, with the company trademarking a number of Edge-related naming conventions and terms of its own. In total, eight terms were trademarked:
- Super Edge
- Dual Edge
- Upper Edge
- Dual Side Edge
- Side Edge
- Double Edge
- Two Edge
- G Edge
So what’s with LG’s Edge trademarking spree? More than likely the company is just protecting itself in the event it ever wants to use the term “edge” in any of its future marketing materials. After all, LG is no stranger to flexible and curved displays, producing both the G Flex and G Flex 2. In fact, LG even showed off its own dual-edge concept phone back at CES this year and so the idea of an “edge” phone from LG isn’t that crazy. It’s also hard to think what LG might call the curved sides other than “an edge”, so having related trademarks might make it harder for Samsung to file a lawsuit if it ever comes to that.
On the other hand, LG could just be flat out trolling Samsung. After all, LG has trademarked similar terms to Samsung in the past, including the G Pen and G Note terms. What do you think, would you like to see an LG G Edge go up against the Samsung Edge series sometime in the future? Do you think LG would be bold enough to actually use that name for an official product? Let us know your thoughts in the comments.