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Hulu finds a way to show you more ads, starting this Spring

If you pay for the basic subscription tier of Hulu, you're going to start seeing ads when you pause your binge.

Published onJanuary 31, 2019

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If you pay for the basic subscription tier of streaming service Hulu, you’re going to see some new ad placements soon. Starting this Spring, you will see static advertisements when you pause a stream, via Engadget.

The ads won’t have sound or video, just image overlays which will appear over the video stream. The ads will reportedly be context-relevant; for example, a Charmin ad says, “Need a break? Enjoy the go,” and shows the Charmin bear holding a roll of toilet paper.

I wasn’t kidding when I said “context-relevant.”

See for yourself below:

Hulu confirmed that the ads will only appear for those users on the basic subscription tier, so those of you on Hulu (No Ads) or the other, higher-end tiers don’t have to worry (at least for now).

Let's take a look at what's leaving Hulu (October 2019)
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This reveal comes just after Hulu announced that it will drop the entry-level subscription price for the service by two dollars starting in February. The new price will be $5.99 per month. However, Hulu also raised the price for its highest-end tier — Hulu (No Ads) + Live TV — significantly from $43.99 to $50.99 per month.

The various price changes come on the back of Netflix announcing it will raise prices soon for all its subscription tiers.

What do you think? Will these new ad placements be worth the $2 price drop, or would you rather pay the old price for fewer ads? Let us know in the comments.

NEXT: Let’s take a look at what’s coming to Hulu

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