nexus 6p first look aa (20 of 23)

Huawei has reported stellar growth in Q3, with strong sales in China and Europe leading to a 63 percent rise in year-on-year global smartphone shipments. The past quarter saw the Chinese OEM launch several new devices which helped the increase in sales, including the Huawei Mate S and the Honor 7.

In the three months ending September 30, the company shipped 27.4 million handsets, compared with 20 million a year earlier and an increase in high-end device sales, no doubt boosted by the handsets the company has released in the past few months.

The company also reported growth in smartphone shipments of 81 percent in China and 98 percent in Europe and the cumulative sales this year so far suggest that Huawei could be the fastest growing smartphone brand of the year. The third quarter sales suggest that Huawei will cross 100 million shipments this year, which represents a 33 percent growth year-on-year and is higher than key rivals such as Apple, Samsung, Xiaomi and Lenovo.

Nicole Peng, Asia Pacific director at research firm Canalys, said:

“It’s hard to find a solid contender to Huawei for the top three position (after Samsung and Apple) in the short term. That’s impressive growth.”

Achieving 33 percent growth and 100 million shipments would see Huawei secure its spot as the third-largest smartphone manufacturer by volume. With devices such as the Huawei-made Google Nexus 6P slowly launching into several markets and the rumoured Huawei Mate 8 set to launch before the end of the year, Huawei certainly looks on course to achieve its lofty targets.

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