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HUAWEI is bringing its HONOR line of smartphones to the US in 2015
Huawei hasn’t been the most prominent OEM in the US so far, but that might change sometime soon. In a report from the Wall Street Journal, the Chinese smartphone manufacturer is said to bring its HONOR line of smartphones to the US sometime this year. HUAWEI launched the Honor line late 2013, and the company has accumulated a ton of success largely due to the brand. The company sold 20 million HONOR devices just last year alone.
Shao Yang, HUAWEI’s Chief Marketing Officer, said he believes contract-free phones will gradually become more popular in the US, but the majority of devices sold here are mainly being sold on-contract. HUAWEI has made a name for themselves around the world focusing on selling devices off-contract. In fact, 90% of devices sold in the States are tied to some sort of contract, while that number is only 40% in China. Yang admits that the company can’t compete with the marketing strategies of Samsung and Apple, though HUAWEI will still focus on digital advertising, rather than television ads.
Overall, the company remains very optimistic when coming over to the US. Xu Zhiqiang, President of HUAWEI’s US devices panel, states:
If you look at the U.S. market, it is unique in that all the competitors are here. I don’t think it’s sustainable for all these players to be here. A lot of them will disappear…But we will be here.
We have no exact date on when these devices will come to the US, but we’ll be sure to update you if we hear anything.