The new phone, which launched in India today, marks a major turning point for the company, as it’s basically an HTC phone in name only. According to GSMArena, the HTC Wildfire X is made by Chinese firm and new HTC brand licensee, In One Smart Technology.
This is a similar approach to BlackBerry, as Indian company Optiemus Infracom licensed out the BlackBerry name for the BlackBerry Evolve phones last year. The veteran mobile firm had almost nothing to do with this new handset.
As for the HTC Wildfire X, it’s aimed squarely at the budget space. That means a Helio P22 processor, 3GB or 4GB of RAM, 32GB or 128GB of expandable storage, a 3,300mAh battery, and a 6.2-inch HD+ waterdrop display.
The HTC Wildfire X will be sold via Flipkart from August 22, starting at ₹10,999 (~$154) for the 3GB/32GB model and ₹13,999 (~$196) for the 4GB/128GB option. You can also expect a six-month accidental damage protection plan as part of your purchase.
It’s too early to say whether the firm has made a great decision, but it does sound like a solid idea in theory. A move to license out the HTC name means the company might not have to spend money actually producing phones, for example. This could therefore result in reduced risk on HTC’s part, as its operating costs are cut down.
What do you make of the HTC Wildfire X and the firm’s new business arrangement? Let us know in the comments!