- HTC released a new commercial to show off the power of the front-facing camera on the U11 Plus.
- The company teamed up with ice skater Danielle Harrison to film the commercial outside at night.
- The results were less than inspiring due to bad lighting conditions and an unremarkable camera.
I have an admission to make: I love HTC. I’ve loved its phones since the One (M7), and I root for the company every year. In my opinion, it still makes great phones. But, due to some bad choices and worse advertising, HTC now has a tarnished reputation. I mean, do you remember the Robert Downey Jr. commercials? Ugh.
Well, HTC is back at it again with the terrible commercials. While this one isn’t RDJ bad, it certainly is a stinker. It teamed up with ice skater Danielle Harrison to show off the true power of the front-facing camera on the HTC U11 Plus. The camera comes in at a respectable 8 MP with an aperture of f/2.0. Not the highest resolution or lowest aperture in the world, but certainly not terrible.
HTC decided to put Danielle on a rink, at night, without great lighting. When your camera isn’t amazing, and your conditions aren’t either, you can’t expect great pictures. Now, we do give HTC credit for showing the actual picture the camera took instead of an altered version that looks better. Truth in advertising is important, and HTC seems to agree, even to its detriment.
But, why even release this to the public? I get that a lot of time, effort, and money might have been put into this commercial, but this is not going to help sell phones. At a time when companies are focusing on front-facing cameras more and more, this isn’t a great look. HTC is in the headlines for all the wrong reasons again, and it bums me out.