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HTC announces the mid-range HTC U Play
Editor’s note: HTC did not allow us to record any footage of the HTC U Ultra and U Play due to the non-final software.
While the new HTC U Ultra is certainly the star of the new U line-up, the U Play is the perfect mid-range device for HTC fans that want something a bit smaller and don’t mind less aggressive specs as as result.
Not only is the HTC U Play smaller than its more powerful brother, it also offers a somewhat different take on design. While both phones swap metal for glass this time around, different camera shapes and other refinements make it pretty easy to tell the two models apart, in addition to the obvious size difference.
On the spec side of things, the HTC U Play is powered by a MediaTek Helio processor and offers a more modest 5.2-inch 1080p display. Other specs include 32 or 64GB storage with microSD for expansion, a 16MP rear camera, a 16MP front cam with UltraPixel switching tech, and a 2,500 mAh battery.
The specs here obviously aren’t as premium as the U Ultra, but they are still pretty solid, including little extras like high-quality sound and USonic adaptive sound that figures out the optimal sound conditions for your ear based on the noise around it.
For a full look at what is under the hood, check out the spec sheet below:
|Display||5.2-inch Super LCD display with 1920x1080 resolution|
|Processor||Octa-core 64-bit MediaTek Helio P10 processor|
expandable via microSD card up to 2 TB
|Camera||16 MP rear camera, OIS, PDAF, f/2.0 aperture, dual tone LED flash|
16 MP front-facing camera
|Connectivity||Wi-Fi®: 802.11 a/b/g/n/ac|
GPS + GLONASS
USB Type-C (USB 2.0)
|Software||Android 7.0 Nougat|
|Dimensions||145.99 x 72.9 x 3.5-7.99 mm|
On the software front, the HTC U Play offers Android 7.0 Nougat with Sense on top. That also means you get the brand new Sense Companion, just like the HTC U Ultra.
What is this companion feature exactly? Basically it is a personal assistant that HTC is always learning from your habits and can remind you of all sorts of things like if you need to give your phone a little extra charge to make it through the day depending on your schedule, recommending restaurants, warning you to leave for work early based on weather and road conditions, and more.
Not much is known about the pricing or release details for the HTC U Play just yet, other than we can expect it in “select global markets” in early 2017. What do you think of the mid-range U Play, would you consider picking one up if the price is right? Let us know your thoughts down in the comments.