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HTC rumored to bring back its EYE branding with upcoming phone in China (Update)

An upcoming HTC phone, that could launch in China sometime later in December, could be officially called the HTC U11 EYEs.
December 7, 2017

Update (12/7): A new rumor about HTC’s upcoming mid-range phablet has come to light, thanks to noted gadget leaker Evan “@evleaks” Blass. He claims on his Twitter account that the phone, which has been called the Ocean Harmony, will actually be launched with the official name of the HTC U11 EYEs.

The upcoming HTC Harmony will come to market as the, ahem, HTC U11 EYEs.
— Evan Blass (@evleaks) December 7, 2017

You may remember that HTC launched a previous phone with the Eye branding, the HTC Desire Eye, back in 2014. The company also used it for a software camera update in some of its older phones, the Eye Experience. It was used to help improve selfie shots and make video calls, among other things. Blass didn’t state why this new HTC phone would use the EYEs name.

Original article (12/5): According to the recent China Compulsory Certificate (CCC) filing, HTC is very close to launching a midrange phablet, dubbed the Ocean Harmony.

HTC U11 Life (with HTC Sense) review

The struggling Taiwanese company has unveiled several high-end and midrange U-series smartphones this year, and it looks like it’s going to squeeze in one more before 2017 is over. Dubbed the HTC Ocean Harmony, the yet-to-be-announced phone will come with a 5.99-inch bezel-less display, Snapdragon 652, 4 GB of RAM, and 64 GB of storage. While we have no information on what the device will look like, it’s safe to assume that the Ocean Harmony will resemble the U11 Plus in terms of its design.

The phone will cost around US$400 while a more powerful version sporting Snapdragon 660 will cost $140 more.

Chinese online media speculate that the phone will cost CNY2,599 or approximately US$400 while a more powerful version sporting Snapdragon 660 will cost CNY3,599 or around US$540. Given that the device is already certified by the CCC, we expect to see an official announcement in the near future.

How do you think HTC’s upcoming midranger will fare in the hyper-competitive Chinese market? Would you like to see it released in your home country as well? Let us know by leaving a comment below!