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HTC 10 pricing and availability: what we know so far (updated)

We've pulled together all the latest from carriers, retailers and HTCitself to keep you up to date with the best HTC10 offers around.

Published onApril 29, 2016

htc 10 first look aa (5 of 19)

The HTC 10 is here and it looks every bit as enticing as we had hoped it would be. If you’re prepping to throw down some hard earned cash on HTC’s latest, you’re going to need to decide where you’re going to pick it up from. We’ve pulled together all the latest from carriers, retailers and HTCitself to keep you up to date with the best offers around. We’ll regularly update this page as more pre-order pages go live.

HTC 10 review!

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HTC’s official site has a HTC 10 pre-order page with options to buy the 32 GB HTC10 unlocked for $699 or on T-Mobile or AT&T. The unlocked version is compatible with AT&T, T-Mobile, Metro PCS, Alaska Communications, Cricket, Walmart Family Mobile, Straight Talk and Net 10.

HTC 10 pre-orders will start shipping in early May. HTCis offering 12 month/0% interest financing via PayPal Credit and you’ll get Uh Oh Protection if you buy the HTC10 direct from HTC. The HTC10 is currently only available in two colors – Carbon Grey and Glacier Silver, although two other color options have been announced: Topaz Gold and Camellia Red.

Update: HTC is sending out coupon codes to users who have previously signed up for an HTC Account. The codes are country specific, but it looks like even people who don’t have an account can use them (via PocketNow). Give them a try to shave a bit off your bill:

  • USA: “HTC1008” – a $100 discount
  • Canada: “HTCCA1008”- a CAD $100 discount
  • UK: “HTC10” – a £57 discount


The HTC10 is up for pre-order as of April 29th andis expected to ship by May 5th. Big Red is offering the handset for $648 or if you’d rather spread payments out over 24 months you’ll pay $22.83 a month – making for a total of $548, which is oddly $100 cheaper than if you want to by the phone outright.

htc 10 first look aa (19 of 19)


While AT&T is not officially selling the HTC10, the unlocked HTC10 available from HTC’s main site fully supports the AT&T network and you can also specifically select AT&T as your carrier on the site.


The official T-Mobile HTC10 pre-order page is not yet live but T-Mobile Des’ HTC 10 unboxing video on Twitter tells us that the HTC10 will be available to “customers online and in stores nationwide this May”. In the meantime, you can also use the unlocked HTC10 from HTC’s site on the T-Mobile network and, as with AT&T, specifically select a T-Mobile HTC10 when pre-ordering.


The Now Network will sell the phone beginning on May 13th. The 10 will cost $26 a month for 24 months, which comes to $624. Sprint will also cover switching fees up to $650.

Buy HTC10

Other U.S. carriers and retailers

There’s still no news from other carriers like UScellular and Cricket or from retailers like Best Buy, Walmart, Staples or Target. As soon as we start seeing these details filter in, we’ll update this article.

U.K. and European carriers

You can pre-order the HTC10 on HTC’s UK site for £569 and have it unlocked for £510. In mainland Europe, outright prices for the HTC10 fluctuate quite a bit: €700 in Germany, €750 in France, and €800 in Italy and Spain. The U.K. and Europe will also get the Topaz Gold color option.