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Google wants to show you how crowded a store is ahead of Black Friday

Google is adding new features to its Search app, allowing people to get real-time info on how crowded store locations are, just in time for Black Friday.

Published onNovember 21, 2016



This week is one of the most anticipated, and also one of the most dreaded, times of the year for shoppers. Black Friday used to be just one day, but retailers are now offering huge discounts on certain items all this week. That means crowded shopping centers and stores, and long delays at registers. Today, Google announced some new additions to its Search app that should make life a little easier for shoppers who want to go to their favorite store at the best possible time.

Previously, the Google Search and Map apps showed the estimated popular times for restaurants or stores, but with today’s update, those search results will now display real time numbers on how crowded they are. That hopefully means you can choose to avoid going to that location at that time and wait until it isn’t quite as busy.

Another new addition for Google Search is an estimate of how how long people usually stay at a shop, restaurant or other location. This is also ideal, especially if you don’t want to wait a while to eat at your favorite steak house, burger joint or nightclub.

Finally, there are some businesses that close certain sections before the entire store closes up, like pharmacies at department stores or service sections at auto dealerships. Google Search can now display the specific opening and closing times of those kinds of departments alongside the main hours. Will these new features be helpful for you, especially for this coming Black Friday week? Let us know in the comments.


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