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Google Pixel 4 and Pixel 4 XL: Price, release date, availability, and deals

Update: The Google Pixel 4 and Pixel 4 XL are on sale. Check out all the details here.

Published onOctober 24, 2019


After months of leaks, we finally saw the official launch of the newest entries in Google’s smartphone lineup: the Google Pixel 4 and Pixel 4 XL! You might be wondering what the Google Pixel 4 family’s price is, where and when you can get one, or answers to other purchasing questions. This post has all the information you need.

With the Google Pixel 3 from 2018, Google didn’t change too much about the design of the phone as compared to the Google Pixel 2. However, that is not the case with the Pixel 4 lineup, as there are many major design tweaks that make the Pixel 4 something different entirely.

For example, the rear camera system now has two lenses, the first for any Pixel device. There’s also no rear-mounted fingerprint sensor — in fact, there’s none at all, as the Pixel 4 relies solely on Face Unlock using its plethora of front-facing sensors.

For more info on the specs and features of the Pixel 4, check out our roundup. For more information on the Google Pixel 4 and Pixel 4 XL price, release date, availability, and more, continue reading!

Google Pixel 4 and Pixel 4 XL release date

Pixel 4 XL screen in hand 3

Google officially unveiled the Google Pixel 4 and Pixel 4 XL on October 15, 2019, at an event in New York City. At that event, the company also unveiled other Made by Google devices, including the Google Nest Mini, the Google Pixel Buds 2, and the Google Pixelbook Go.

At that event, Google revealed that the new Pixel 4 family will be available for pre-order on that same day: October 15. Pre-orders were open for a little over a week, while the devices officially hit store shelves October 24.

For the first time ever, the new Pixel 4 lineup will be available at all major wireless carriers in the United States. Read on for more info about where you can get a Pixel 4 and how much it will cost you!

Google Pixel 4 and Pixel 4 XL price and availability

Google Pixel 4 white with XL

Fortunately (or unfortunately, depending on how you look at it), the Google Pixel 4 and Pixel 4 XL are both the same price as the Google Pixel 3 lineup. The entry-level Pixel 4 will set you back $799, and that’s the variant with 64GB of internal storage. The entry-level Google Pixel 4 XL price starts at $899, once again with 64GB of internal storage.

Here are the price breakdowns for the devices:

  • Google Pixel 4 with 64GB of internal storage — $799
  • Google Pixel 4 with 128GB of internal storage — $899
  • Google Pixel 4 XL with 64GB of internal storage — $899
  • Google Pixel 4 XL with 128GB of internal storage — $999

In the United Kingdom, the Pixel 4 starts at £669 (~$853) and the Pixel 4 XL starts at £829 (~$1,057). In Europe, the Pixel 4 starts at €749 (~$827) and the Pixel 4 XL starts at €899 (~$992).

There are three colors to choose from: Just Black, Clearly White, and the brand new Oh So Orange.

The best way to buy the Google Pixel 4 and Pixel 4 XL is through Amazon. There are additional terms for this deal, so check out Amazon’s Pixel 4 product page for more details.

You can also buy an unlocked version from B&H Photo or directly from the Google Store.

If you don’t care about an unlocked phone and want to buy a Pixel 4 through your carrier instead, you can do that as well. For the first time ever, the Pixel 4 family is available from all four major US wireless carriers: Verizon, AT&T, T-Mobile, and Sprint. Previously, the main entries in the Pixel line only saw a release through Verizon. Even the Google Pixel 3a and Pixel 3a XL only saw a launch on Verizon, T-Mobile, and Sprint.

It’s now October 24, so the devices should also be on sale in brick-and-mortar stores.


Verizon Wireless has been the exclusive carrier for Pixel devices from the original all the way up to the Pixel 3. Although it doesn’t have an exclusive anymore, the Pixel 4 is still available on Big Red.

The retail prices for the phones are the same at Verizon as they are directly from Google. However, you can pay on an installment plan rather than all at once. Here’s how that breaks down:

Verizon will also run some promo deals related to the Pixel 4. If you aren’t currently a Verizon customer, you can switch to Big Red and get a $200 gift card. That deal stacks with the other deals listed below:

  • Buy one, get one: Buy any Pixel 4 device in any configuration and get a 64GB Pixel 4 free. Here are the caveats:
    • You must add the second device to a new line of unlimited service
    • You must purchase the first device on a Verizon Device Payment Plan (you can’t pay all at once)
    • You must stick with Verizon for 24 months to pay everything off
  • Trade-in and save up to $450: Trade-in an eligible smartphone and get up to $450 off your Pixel 4 purchase. Details:
    • Good for both new and existing customers
    • Unlimited plan required for the trade-in
    • Must stick with Verizon for 24 months

Finally, Verizon is offering 25% off cases and screen protectors for the Pixel 4 family from now until October 23.


This is the first time ever that you’ve been able to buy a Pixel device from the main line at T-Mobile. As such, the carrier is celebrating by offering some great deals on the device.

If you are not a T-Mobile customer and have an older Pixel device already, you can get a deal:

  • Get the Pixel 4 for free: Simply switch to T-Mobile and trade in an older Pixel to get a new one for free. Caveats:
    • You can either get a Pixel 4 for free or get $800 off a Pixel 4 XL.
    • Not open to existing T-Mobile customers.
    • You must also trade-in an older Pixel phone (Google Pixel 2, Pixel 2 XL, Pixel 3, or Pixel 3 XL only).
    • Discounts arrive as monthly bill credits over the span of 24 months.
    • Taxes will still be due for the free phone.

If you are not a T-Mobile customer but don’t have a qualifying Pixel device to trade-in, you can still get up to $300 off a Pixel 4 or Pixel 4 XL by trading in another brand of smartphone.

Unfortunately, T-Mobile is not currently running any special promotion that applies to existing customers.


Sprint orders for the Pixel 4 and Pixel 4 XL. As a special promotion, Sprint is doing a lease-one-get-one offer for the Pixel 4. That means if you lease a Pixel 4 on a new or existing line — and add or upgrade a second line — you can get a second Pixel 4 for free.

Click one of the buttons below to get your Sprint pre-order started!


This is the first time ever that you can buy any Google Pixel device from AT&T. Unfortunately, the carrier doesn’t list any special promotional offers for the devices. However, that could change at some point soon — keep a lookout!

In the meantime, you can place a regular pre-order for one of the devices using the buttons below.


Although UScellular is not one of the so-called Big Four, it is still a popular wireless carrier choice for users in the United States. UScellular is also carrying the Google Pixel 4 and Pixel 4 XL. However, there aren’t any promotional offers from UScellular at the moment, other than paying for the device over the span of 30 months instead of all at once.

Other sources

You can also buy a Pixel 4 through Google’s own wireless MVNO, Google Fi. Doing so earns you a $100 bill credit, which is a great deal.

You have two options if you buy from Best Buy: a free $150 Best Buy gift card (with activation on Verizon, AT&T, or Sprint), or a free $100 gift card with no carrier activation.

You can also buy the Pixel 4 from Verizon subsidiary Visible. If you port your number to Visible from your current carrier you get a $200 gift card, so that’s a nice perk.

Looking for more information about the Google Pixel 4 and Pixel 4 XL? Check out our related posts below!

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