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Google highlights Google Photos storage savings in this video ad

Google has published a new video ad that shows off the Free up Space feature recently added to the company's Google Photos app.

Published onAugust 8, 2016

Google Photos shared albums

Many Android users have probably found Google Photos to be a pretty handy backup tool, especially as it comes pre-installed on new devices these days. Even so, there are good alternatives out there and Google wants to show off just how handy its photo storage app can be, with a new advertisement about one of its latest features – Free up Space.

I’m certainly not the most prolific selfie snapper out there, but I’ve managed to jam up my microSD card and phone storage with enough pictures over the years that I’m starting to run out. Fortunately, Google introduced a new “Free up Space” feature to the Google Photo app earlier in the year that can delete old photos from your device that have already been backed up to online storage. The feature wasn’t really marketed by Google at the time, so that’s what this is ad is all about.

Because life shouldn’t stop when your phone storage does. #PhotosForLife
— Google Photos (@googlephotos) August 6, 2016

If you have been looking to free up some space on your device, head on over to the Google Photos app and open up the menu by sliding from the left. Go into the Settings menu and select “Free up device storage”. The same setting can be found on iOS devices too, if you like that sort of thing.

If you haven’t given Google Photos a try yet, you can download the app for free from the Play Store via the button below.