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Google is trying to make Black Friday shopping smarter for consumers and advertisers
Never before has so much information been so readily at our fingertips. Data runs the advertising industry, and who has more of that than Google? This year, Google is giving advertisers unprecedented access to their mountain of location data. This will let advertisers reach buyers more effectively and with moment-to-moment agility, but it will also let buyers shop more intelligently.
In the days of yore, businesses would run aggressive television campaigns, prominently advertising their Black Friday prices. Then they would cross their fingers and hope that these messages reached interested people who would show up to take advantage of the sales.
While it’s true that this form of broadcasting is still in full swing, a much more nuanced and personalized approach to advertising has been on the rise since the dawn of the internet. Now, with the ubiquity of smartphones, we’re connected to all this information in a heartbeat. We can stand in a brick and mortar store and find a better price in an online store, place an order, and have the item arrive at home the very next day. Advertising is now narrowcasted, targeting very specific individuals based on their browsing and spending habits. This Friday, Google is looking to take this dynamic to the next level.
Need to know if your next stop still has that item you were looking for in stock? Want to see if this location is still the best place to buy the item currently in your hand? Want to evade the crowds and still take advantage of Black Friday deals? Google wants to be there to help. In this spirit, they’ve launched a blog dedicated to helping Black Friday shoppers and sellers get the most out of their day.
Google’s stake in this is mobile advertising. By offering this degree of control and utility to sellers and shoppers, Google is hoping to draw in new mobile ad buyers.
Google is helping out people around the world this holiday season in more ways than one. The company has just announced that it will donate up to a million dollars towards special education projects in partnership with the nonprofit DonorsChoose.org. Beginning today and running until December 31st, Google will donate $1 for every purchase made with Android Pay this holiday season. What’s more, the company will double the amount of donations for every purchase made with Android Pay on Black Friday, as well. For more information on this initiative, follow the Official Android Blog source link attached below.