What started out as nothing more than a humble search engine, Google has grown to into one of the most powerful forces on the web, reaching its hands into just about every market including mobile, email, maps, web browsing, and so much more. Most recently, Google also saw a big change in its structure with the introduction of a parent company called Alphabet. To celebrate this evolution, Google has released a video showcasing its accomplishments over the years, while also outing a brand new logo.
As it has been from the company’s beginning, the logo is still the name “Google” but the styling has been considerably revamped. The new look is much more modern and has a material design-esque air to it.
Here’s Google’s official reasoning behind the changes and an explanation of how the new logo will help improve the Google experience — regardless of whether you’re using it on a PC, tablet, phone, car, or elsewhere:
These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!
Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).
It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.
You can expect the new look to rollout to various products starting today. What do you think of the new logo? Let us know your thoughts in the comments.