And the winner of the next Google Fiber rollout is: San Francisco!

Denizens of the City by the Bay can feel free to pop open the champagne bottles this evening, because Google Fiber is headed their way. In an official announcement on the company’s blog, Director of Business Operations Michael Slinger said that San Francisco is now formally slated to get the famed gigabit-per-second internet service in the near future.

If you live in San Francisco, this means you can probably expect to receive a friendly, ostensibly-unrelated message from your internet service provider offering to drastically increase your internet speed at no cost or maintain your current level of service at a discount. It’s called the “Google Fiber Effect,” and it’s what happens when ISPs realize they’re about to hemorrhage customers if they don’t step up their game fast.

A 2013 report from the FCC revealed that more than half of Americans have no choice in their broadband service. With no competition, internet service providers have no incentive to improve their service, as South Park illustrates with flourish. The result is that America currently lags behind other industrialized countries when it comes to internet service. So when Google Fiber fixes its gaze on a city, suddenly companies like Comcast and Time Warner Cable are motivated to get their rears in gear.

The Fog City is home to an army of tech workers who probably didn’t even make it this far into the article because after the first paragraph they had to jump out of their chair, dance around, and high five everyone in the office, but also benefitting from this arrival will be the many who live in San Francisco’s affordable housing projects. These people will get Fiber on the house as part of a program between Google and the Obama Housing Department.

What are your thoughts regarding Fiber’s continued expanse and its effect on ISPs? Are you a San Francisco resident? If so, please let us know your reaction in the comments below. All-caps will be permitted.