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The Google Feed might soon get rebranded to "Discover"

Could a simple rebrand get more people to use the Google Feed?

Published onSeptember 19, 2018

Google Feed

One thing Google is good at is predicting what type of information users might be interested in reading and learning more about. One way the company tries to deliver this content is through the Google Feed found within the Google app and through a side panel in the Pixel Launcher. But despite a rebranding of this section just a year ago away from the Google Now name, it appears that the search giant is looking to shake things up again and possibly rename the Google Feed to “Discover” (via XDA-Developers).

As you can see from the screenshots below, some users are now being greeted by a new Discover branding instead of the standard Feed design that we’ve seen since Google made changes to this section last year. Further evidence of this potentially being a rebranding comes from a teardown of the Google app in which XDA found a string of code that is used to promote the new branding.

One other thing to note here is the new logo associated with Discover. As seen in the first screenshot above, the logo keeps the four distinct colors found in Google’s logo and is shaped like an asterisk. Between this and the potential rebrand, Google might be testing to see if more people use the section if it’s called something other than “Feed.”

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While this all could just be one of Google’s A/B tests, it does suggest that the company is close to potentially making the rebrand official.

What do you think about the possible rebranding? Does “Discover” seem like a better name for Google Feed? Let us know your thoughts in the comment section below.

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