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Samsung Gear S2 stars in a fashion shoot

Samsung's upcoming Gear S2 smartwatch may not be fully unveiled until IFA, but the watch has been shown off in a fashion shoot.
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August 14, 2015
Samsung Gear S2 shoot crop

Along with its new supersize smartphones, Samsung also gave us a little peek at its upcoming Gear S2 smartwatch yesterday. Although we are going to have to wait until IFA in September for the full unveiling, that isn’t stopping Samsung from showing the watch off, as it has appeared in a fashion shoot, where technology is the accessory of choice.

Rather than yesterday’s press shots, we can actually see the real life size of the smartwatch in the shoot and it doesn’t look quite as bulky as some other wearables out there. The circular design certainly helps it to look the part and it’s a notable step up from the rectangular design of the previous Gear smartwatches.

There isn’t just the Gear S2 in the extended photo shoot though, in fact it appears in only two pictures. You can also easily spot the newly announced Galaxy Note 5 and S6 Edge+ smartphones, along with a pair of Samsung Level headphones too. I don’t know much about fashion these days, but the gadgets certainly look rather stylish.

Samsung apparently teamed up with a few established names in the fashion industry to create this shoot and probably spent quite a bit of money in the process. Do you think it was worth it? Do you like the look of the new Gear S2 smartwatch?