Garmin launches 5 US Armed Forces watch faces for veterans and military families

Garmin has long catered to people who spend more time navigating rugged terrain than browsing smartwatch apps. Its military-inspired tactix lineup and rugged Instinct watches are built for demanding environments, with some models offering specialized features such as stealth mode and night-vision compatibility. But not everyone with a connection to the military needs those tactical tools. Sometimes, a little service pride on the wrist is enough.

Just in time for Veterans Day, Garmin is giving military personnel, veterans, and their supporters another way to make their smartwatches their own. The company has introduced a collection of five watch faces featuring the official logos of the US Army, Marine Corps, Navy, Air Force, and Space Force.

Unlike the specialized tools found on some of Garmin’s tactical smartwatches, these new additions are more about personal expression. They’re designed to let active-duty service members, veterans, military families, and supporters display their connection to the Armed Forces without needing a dedicated military smartwatch.

That doesn’t mean they’re just decorative, though. Each design features its respective military branch’s official logo and a matching color scheme, along with a digital clock, date, and three circular indicators showing information such as step count, step goal, and battery percentage.

Each watch face is listed at $4.99 in the Connect IQ Store, with compatibility extending across a wide range of Garmin smartwatches. However, pricing may vary by region. Garmin has also published detailed supported-device lists for each watch face so customers can check whether their smartwatch is compatible before buying.

Garmin is no stranger to themed watch faces. Earlier this year, the company teamed up with The Pokémon Company to introduce Pokémon Sleep watch faces, complete with characters that change their poses based on the wearer’s Body Battery level. The latest collection takes a more commemorative approach, marking Veterans Day with official military insignia.

Garmin says a portion of the proceeds will support Morale, Welfare and Recreation programs, which provide fitness, leisure, and other quality-of-life services to military personnel, their families, and retirees.

Garmin hasn’t disclosed how much of each $4.99 purchase goes toward these programs. Still, for veterans, active-duty service members, and military families, the collection offers a small way to wear their service pride while supporting the wider military community.