Just around the end of 2016, Kodak entered the smartphone market in Europe and the US. A lot of millennials probably won’t even recognize the iconic photography and imaging brand, but here we are in 2017, looking at the Kodak Ektra Smartphone which has just launched in India.

To carry on the legacy in the field, Kodak Ektra is a ‘camera-first smartphone’. The smartphone claims to pack in imaging and editing capabilities and fuses the best of Kodak’s rich history in imaging with the latest innovations in smartphone photography.

The phone is of course brought to you by Bullitt Group, the global licensee Kodak. Kodak and Ektra are trademarks of Kodak, licensed to Bullitt Mobile Limited, headquartered in Reading, UK.

Kodak carries a strong brand legacy in India, and with EKTRA, we aim to enhance the skills and experience of Indian photo-enthusiasts. The KODAK EKTRA Smartphone is all about capturing the moment, telling a story, and revelling the experience of photography. Our latest features and performance adjustments include RAW support, all of which will help drive our customers’ creativity.

– Peter Stephens, CEO, Bullitt Group

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Kodak Ektra Smartphone Specifications

  • Operating System: Android 6.0 Marshmallow
  • Processor: Helio X20 2.3 GHz Deca-core processor
  • RAM: 3 GB
  • Internal Storage: 32 GB; expandle with microSD card
  • Rear Camera: 21 MP with Dual LED flash | f2.0 aperture | Phase-detection auto focus (PDAF) | Optical Image Stabilization (OIS)
  • Front Camera: 13 MP with Phase-detection auto focus (PDAF) | f2.2 aperture
  • Battery: 3,000 mAh

Priced at ₹19,990 ($311), the Kodak Ektra Smartphone will be exclusively available on Flipkart starting at 4 PM on July 18.

While the Kodak Ektra is a pretty good mid-range smartphone focused on photography, Android Marshmallow in second half of 2017 is disappointing, and almost unacceptable. What are your thoughts on Kodak’s smartphone challenge, and would you pick one up? Tell us in the comments.

Abhishek Baxi
A technology columnist and a digital consultant, he quit Microsoft in 2011 to go independent and write more, watch a lot of movies, and travel randomly.