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Daily Authority: 📈 realme's ambitions

realme talks a big game, HONOR Magic V foldable launching now, plus more tech news you need to know, today!

Published onJanuary 10, 2022

realme X50 Pro 5G realme Logo

👋 Good morning! A calmer week with only two major smartphone launches, including one happening as I send this out this morning… And the OnePlus 10 Pro debuts in the early hours tomorrow…

realme rollout

realme X50 Pro 5G realme Logo

You’d be forgiven for thinking of realme as a cheaper OPPO sub-brand, but realme is pushing hard, possibly harder than parent-brand OPPO ever has.

More details: realme GT 2 Pro

  • “We’ll be having a global launch very soon for the GT 2 series, and you’ll soon hear from us. So it’s going to be a global launch and it’s going to be in Europe also,” said Sheth.
  • Global meaning Europe, but not meaning US.
realme Book front profile in hand
Palash Volvoikar / Android Authority

Tablets and laptops:

  • We saw the realme Book emerge in 2021, a seemingly pretty first-generation product from the new entrant to laptops.
  • But the next release could tidy things up, and the realme Pad had similar sorts of problems but a low low price.
  • And, there’s more to come in 2022: “…I think yes definitely we’ll see a lot of new tablets coming in different other price segments. At the same time, laptops you’ll see coming down (sic),” said Sheth.

Software updates:

  • Not great here, with Sheth not able to commit to realme taking things further than two years of OS updates.
  • “I think we are still sticking to that particular point that we are going for two years of (OS) updates and the regular security patch updates for three years,” said the exec.
  • That is, in 2022, quite poor.

US expansion?

  • And finally, realme is working on plans for the US, though they’re not exactly diving in.
  • As quoted earlier, Sheth says that realme won’t be bringing smartphones to the US in 2022, but it is possible it will release things like earbuds, smartwatches, robot vacuums, maybe even TVs and streaming sticks, and so on.

What do we make of this?

  • realme is becoming a sort of weaponised part of BBK Electronics: taking on Xiaomi/Redmi in multiple areas, including phones, but also the wider ecosystem that Xiaomi does so well.
  • Realme’s initial ecosystem expansion was too aggressive and haphazard for its own good, resulting in poor quality control and some sloppy sort of errors along the way.
  • In 2022, continue to expect aggressive things. But, hopefully, less of a rush to make more stuff.
  • Check out reviews of these products to find out what’s good and what’s not, they’ll be more important than ever.


Monday Meme

I couldn’t help but laugh at this one:



Tristan Rayner, Senior Editor