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BLU's upcoming Pure XR flagship teased with 4GB of RAM and giveaway

The Miami-based unlocked phone manufacturer, BLU, as something to tell you. A 'premium' flagship is coming Aug. 29th, sporting 4GB of RAM.

Published onAugust 16, 2016


The Miami-based unlocked smartphone maker, BLU, is showing no signs of stopping its barrage of affordable and compelling Android offerings. The company’s latest move is to try to surround hype around an upcoming top-end phone, dubbed the Pure XR. Mind you, for a phone manufacturer that targets value, this “flagship” will land at an MSRP of only $299.

The tease came by as a post on the company’s Facebook page, and naturally, we aren’t given much info about the device (but just enough to intrigue us). It is said to be a ‘premium smartphone’, which in this day and age implies a metal build. The teaser image shows a front view that looks a lot like the OnePlus 3, particularly by the shape of the fingerprint scanner and LED dots for capacity buttons. BLU better watch it; it’s not like the Pure XR’s price undercuts the $399 base price of the stellar OnePlus 3 by that much.

OnePlus 3 review

Regarding specs, the only tidbit we’re given is that the Pure XR will pack 4GB of RAM, which hints that the internal components may back the phone’s premium facade. Although, it’s best to remain suspicious for now. We’re also told a launch date of Aug. 29th, and that BLU is pushing excitement with a chance to win one of three Pure XR’s that it’s giving away. The contest will end on Sept. 2nd, so head over to the sign up page if you’re enticed.

What do you guys think about the Pure XR so far? Would you give BLU a chance if it were to offer a better value than OnePlus, or no way Jose? Let us know your thoughts in the comments.

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