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AT&T caves in and offers standalone unlimited data plan (Update: two more plans announced)

AT&T is finally caving in and offering an unlimited data plan. No longer will users have to worry about how many gigabytes they are using!

Published onFebruary 27, 2017

Update, February 27: After dropping the TV services requirement from its unlimited plan a couple of weeks ago, AT&T has now added two new ways to enjoy unlimited data.

AT&T Unlimited Plus is the option for those who still want video services like DirecTV, DirecTV Now or U-verse TV. This starts at $90 for the first line and includes HD video streaming, 10 GB of tethering (down to 128 Kbps after the first 10 GB), and LTE speeds for the first 22 GB of data (throttled thereafter). You can then add an entertainment package to this and receive $25 credit on your bill.

For example, you could pay $90 for Unlimited Plus, add DirecTV for $50 and then get the $25 credit for a total of $115 per month. With DirecTV Now instead, that would be a $100 total.

The AT&T Unlimited Choice plan, meanwhile, is what you might think of as the entry-level package. This doesn’t feature tethering or entertainment, it has a 3 Mbps max speed (not LTE) and 1.5 Mbps max speed for video capped at 480p (Not HD). Also, the 22 GB limit for throttling still applies here. So why would you want this plan? That would be the $60 price tag for the first device. It has its limitations, but it undercuts much of the competition and might be a good fit for customers just interested in web surfing, social media etc.

Check out the full breakdown in the image below and check out our original story on the AT&T’s other new wireless package below.

Original story, February 13: Sprint and T-Mobile have been offering unlimited data plans for quite some time, but AT&T seems to take competition more seriously when it comes from Verizon. Then Big Red surprised us by launching an unlimited data plan this weekend, after years of telling us we simply didn’t need such a thing. A few days pass by and we are now seeing AT&T finally caving in, becoming the last of the four major carriers in the USA to offer a dedicated unlimited data plan. Now, the carrier previously offered an unlimited data plan, though it was only available for DIRECTV or U-verse subscribers.

David Christopher, Chief Marketing Officer of the AT&T Entertainment Group, says:

We’re offering unlimited entertainment on the nation’s best data network where and when you want to enjoy more of what you love.

What does this unlimited data plan entail? Subscribers will get unlimited talk, text and data for the base price of $60 a month, plus access fees per device and other usual charges (such as taxes). As always, there are some restrictions. Just like Verizon, AT&T may begin throttling users after 22 GB of data use in a billing cycle.

The best unlimited data plans in the US
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Sprint Verizon T Mobile and Verizon carriers stock photo 3

Customers also get the now-usual unlimited calls to Canada and Mexico, as well as free roaming (as long as usage outside the USA doesn’t exceed 50% of your total consumption).

We are glad to see all carriers finally bring back unlimited plans. It’s one less thing to worry about in a monthly basis, right?

Those interested can head over to AT&T’s website to learn more about the new unlimited plan. Who is signing up?

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