A new report is confirming what we already knew: we love our apps. In fact, we love our apps so much that we’re setting records for app usage and downloads in Q3 2017. This is largely on the back of an explosion of popularity in India and Southeast Asia, but Android apps are seeing increases across the board.
The statistics on how much money we’re spending in-app are just as staggering. In-app purchases are outpacing the increase in downloads by three-fold. In Q3 2017 alone, in-app purchases accounted for nearly $17 billion, with a year on year growth of 28 percent. Apple was the clear winner in this category with iOS users spending nearly double that of Android users, even as the Play Store saw more downloads than the App Store.
These numbers are showing that app downloads and in-app purchases are a runaway freight train right now. They show little signs of slowing down as emerging markets continue to get access to mobile devices and mature markets show an increasing willingness to spend money within apps. The report forecasts that in the year 2021 worldwide downloads will hit almost 240 billion for Android and iOS combined, with consumers spending over $100 billion.