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Vision Pro expected release date: When is Apple's AR-VR headset coming out?

While the headset was unveiled in June 2023, you'll be waiting a while to actually try one.

Published onJanuary 8, 2024

Apple WWDC23 event photos Apple Vision Pro

At WWDC 2023, Apple laid the foundation for its future when it revealed the Apple Vision Pro. The headset supports both AR and VR, operating mostly as a standalone device like the Meta Quest but with options to tie into other Apple devices like Macs. The company is very optimistic about its “spatial computing” approach. The more immediate question, though, is when exactly is the Vision Pro releasing for consumers? We’ll share what we know so far.


The Apple Vision Pro was announced on June 5, 2023, at WWDC. The Vision Pro is going on sale in the US on February 2, 2024, with preorders beginning on January 19, 2024. The headset costs $3,499, while ZEISS Optical Inserts cost between $99-$149.

The headset is expected to expand to other markets in late 2024.


When will the Apple Vision Pro go on sale?

Apple Vision Pro - Dual Loop Band

In the US, the Apple Vision Pro will be available from February 2, 2024, while preorders begin January 19, 2024, at 5 am PST / 8 am EST. The headset will go on sale through and Apple Store locations around the country.

Additional countries are expected to get the headset later in 2024. Since the device requires face mapping for a precise fit, it’s unlikely to be sold through third-party retailers in its initial months.

Why is the headset taking so long to go on sale?

Apple spent much of its time at WWDC 2023 introducing the Vision Pro and walking the world through what it can do. But the company has been clear that the product category is new (from its perspective), and still needs an ecosystem to support it. The unveiling was intended to attract developer interest, laying the groundwork for apps.

The company is also thought to be refining many of the Vision Pro’s details. While companies like Meta and HTC have been in the AR/VR space for a while, Apple has had to create an entirely new operating system and will probably try to tweak the hardware as much as it can, too, while keeping big details locked in place.

How much does the Apple Vision Pro cost?

Apple WWDC 2023 vision pro price

The Vision Pro will start at $3,499 in the US for the 256GB storage option. The full slate of upgrade options is unknown. ZEISS Optical Inserts — Readers will be available for $99, while ZEISS Optical Inserts — Prescription will be available for $149.

The Vision Pro will come with a Solo Knit Band and a Dual Loop Band, giving users two options for the fit. Also included will be a Light Seal, two Light Seal Cushions, a cover for the front of the device, Apple’s Polishing Cloth, the external battery, a USB-C charge cable, and a USB-C power adapter.

Apple Vision Pro with battery 230605

Apple hasn’t mentioned anything about this yet, but we speculate that the company might launch bigger battery packs in the future since a 2-hour (wireless) runtime isn’t enough for many movies, let alone a workday. The interim solution will probably involve buying a second standard battery and swapping to it when the original is nearly dry.

Is the Apple Vision Pro worth it?

Apple WWDC23 event photos developers watching keynote

At a starting price of $3,499, the Vision Pro will be out of reach for most consumers, even many who consider themselves well-off. The target audience seems to be developers and other workplace professionals, though some rich Apple fans may buy it regardless.

Why? While AR and VR headsets are nothing new, the Vision Pro pushes out the edge of those technologies to present an elevated experience. Sans controllers, you may not be able to play games like Half-Life: Alyx, but turning your MacBook into a (virtual) multi-monitor workstation should be something to behold. The same goes for watching movies on the biggest screen your eye can handle.

A good rule of thumb when spending money is determining if you can afford two. If the answer is yes, you’re in a comfortable position to buy one and enjoy it without the stress of keeping it pristine. If the answer is no, move on. It’s not worth emptying your savings account for something you probably don’t need.


The Vision Pro isn’t out yet. It was announced on June 5, 2023, at the end of the WWDC 2023 keynote. The product will go on sale in February 2024 in the US, coming to other countries later that year.

The Vision Pro is primarily an AR device intended to project virtual menus and objects into your surroundings. Some experiences will be in VR, though, and there’s even a dial for adjusting your level of immersion.

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