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Apple announces 'Scary Fast' online event for October 30

The event will be streamed live on YouTube and on Apple's website.

Published onOctober 24, 2023

Scary fast Apple event (1)
  • Apple has started sending out invites for a product event near the end of October.
  • The event will happen online, which can be viewed on YouTube or
  • It’s rumored that the event could be a launch for updates to the Mac lineup.

After launching the iPhone 15 series, Apple isn’t quite done with launching new products this year. The Cupertino-based firm has now scheduled a new product event that will take place near the end of the month.

Apple has started sending out invites for a “Scary fast” product launch event. The event will be an online ordeal set for October 30 at 5:00 p.m. PT. If you live outside of that time zone, you can convert the time to your time zone this tool.

If you want to tune in, the stream will be available on Or you can watch the event live on Apple’s YouTube channel. To make things easier, you can watch the event right here.

What will be at this event? According to Apple analyst Ming-Chi Kuo, it’s believed Apple will use this event to launch updates for the Mac lineup.

Rumors suggest that Apple could surprise us with a new MacBook Pro and a 24-inch iMac. It’s possible that the “Scary fast” theme could refer to the faster performance the new MacBook Pro may have thanks to an M3 chip.

Earlier, Kuo predicted that Apple would hold off on launching the M3 series MacBook Pro this year due to limited Q4 shipments. If Apple does announce the M3 series MacBook Pro and launches the hardware in November or December, Kuo predicts that supply could be tight until sometime in Q1 2024.

But we won’t know anything for certain until the event starts. Meaning we only have to wait a week for answers.

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