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Amazon to launch new music streaming subscription service

According to Reuters, Amazon is planning on launching a new music streaming service that aims to go toe to toe with Spotify and Google Play Music.

Published onJune 10, 2016

Amazon Echo Dot
It looks like Amazon is prepping to launch a new standalone music streaming service that will more directly compete with Apple Music, Spotify, and Google Play Music. This information comes via Reuters, who says that two independent sources close to the issue have leaked this knowledge.

According to these anonymous sources, the service will run $9.99 per month, which is par for the course in the market. Allegedly, Amazon is in the process of finalizing the licenses that they need to make the service an actuality, so we shouldn’t expect to see hide nor hare of it until much later this summer or even early fall.

Amazon reports 20% sales growth: Prime, Prime Video and Prime Music all booming

This service will be distinct from Amazon Prime Music, which offers streaming music to Prime subscribers. Amazon has never been especially competitive on this platform because Prime Music’s offerings are so limited and constantly rotating, making a curated library of custom playlists an impossibility.

This new service is slated to pair with Amazon Echo, bringing music to your home with the ease of voice commands. If Amazon’s streaming service is truly to compete with Apple, Spotify, and Google, then it will have its work cut out for it, as these music giants have already carved out distinct territory in the market. While we wait to see what form Amazon’s new music streaming service will take, let us know what you think of its chances in the comments below!

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