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Amazon reports 20% sales growth: Prime, Prime Video and Prime Music all booming

Amazon sales increased by 20% in 2015, Amazon Prime enjoyed a 51% growth rate, Prime Video subscribers doubled and Prime Music tripled its streaming hours.

Published onJanuary 29, 2016

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Amazon released its fourth quarter earnings yesterday and the report painted a very nice picture for the company. Amazon’s Q4, 2015 earnings increased by 22% over the same quarter in 2014 and yearly sales increased by 20% for the calendar year. Amazon Prime enjoyed a 51% growth rate, Prime Video doubled its streaming customers and Prime Music tripled its streaming hours in the U.S..

Amazon’s net sales for 2015 were $107 billion, up from $89 billion in 2014. Operating income grew a staggering 1250% from $178 million in 2014 to 2.2 billion in 2015. As Amazon founder and CEO, Jeff Bezos, stated: “Twenty years ago I was driving the packages to the post office myself and hoping we might one day afford a forklift. This year, we pass $100 billion in annual sales and serve 300 million customers.”

The meteoric increase in Amazon’s sales figures in the last year is very impressive, and the company’s compelling range of services have enjoyed equal success. In the U.S. Alone, Amazon Prime grew by 47%, with a global growth rate of 51%. In the U.S., Prime Music streaming tripled over the course of the year and Prime Video subscribers globally increased by almost 100%.

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Prime Same Day, Prime Pantry (for grocery deliveries from Amazon) and Fulfillment by Amazon (FBA) all spread to new markets in 2015. Pay with Amazon volume grew by 150% as Amazon shoppers eagerly adopted the more secure way to pay and Fire TV and the Fire Tablet are currently best sellers on the site. With this kind of widespread success, it’s hard to understand why the Amazon Fire Phone got it so incredibly wrong. At least Amazon Prime is awesome.

How often do you buy from Amazon? What Amazon services do you use?