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Report: Amazon's Fire TV has been a U.S. consumer favorite this year
Set-top boxes have been around for a few years now, but most folks in the United States have just recently begun adopting the media devices into their households. Back in December, we took a close look at some of the best media streamers on the market, and surprisingly, Amazon’s Fire TV and Fire TV Stick were some of the more attractive options on the list. Released back in April 2014, the Fire TV set-top box provided users an inexpensive way to consume all types of media while also supplying enough power to run graphic-intensive games. Apparently consumers in the U.S. are also jumping on board with the product, at least according to a new report from Strategy Analytics.
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The report states that Amazon’s Fire TV set-top box accounted for 30% of all streaming set-top box shipments in the U.S. in Q1 2015. A total of 3.5 million streaming units were shipped from January 1st to March 31st, which means more media streamers were shipped throughout this time period than Smart TVs, connected gaming consoles or Smart Blu-Ray Players. This shouldn’t come as a surprise, since we’ve seen a growing number of companies release inexpensive media streamers over the past year or so.
The Fire TV isn’t the top dog in the industry yet, though. Since its launch in 2007, Apple has shipped more than 15 million Apple TV units, followed by the Roku at 13.5 million. Google has shipped more than 8.5 million Chromecast units since launch, and Amazon has shipped just about 4.5 million units overall.
Which media streamer do you use? If you haven’t purchased one for yourself yet, what method do you use to stream your media?