Why the Xperia Z5 Premium’s 4K screen is a marketing mess

by: Matthew BensonDecember 4, 2015
2.4K

sony xperia z5 premium aa 9

This past weekend, I was mighty motivated, though admittedly from ample agitation. The problem, you see, was that I decided to watch a video, Pocketnow’s Anton D. Nagy posted on YouTube. The title? “SONY Xperia Z5 Premium 4K: What It Is and What It Isn’t.” The length? Roughly 10 minutes. Now let me be perfectly clear, my objection is not with the video itself, as Anton did a wonderful job explaining Sony’s 4K tech here.

In the video, Anton demystifies the curiously complicated marketing mumbo-jumbo surrounding the Z5 Premium’s 4K display. He approaches this topic logically and even uses a fitting analogy with a sports car’s engine to ensure that all those watching will get it, not just the spec spectacular.

Some of the points he raised that I found to be important:

  • 3840X2160 pixels with a PPI resolution of 806.
  • Sony claims the decision to run at FHD most of the time is due to battery life
  • Android Lollipop – which the device runs – doesn’t support 4K resolution
  • 4K will work with 4K videos taken or imported, and for the Gallery.
  • The Xperia Z5 plays YouTube 4K videos at 1080p resolution upscaled to 4K.

So what exactly caused the agitation? If it takes 10 minutes to explain how a display works on a smartphone, then it raises a serious question about the hardware itself. In this particular case, why Sony has created such a paradoxically complicated situation out of something that should be super simple to see: the screen!

Lots of Logic

sony xperia z5 premium aa 15

It is no secret that when it comes to Android OEM market share, Sony is far from the top dawg. Still, the company has a dedicated group of loyal fans, many of whom either love it – as I once did for reference – or else who simply adore the wonderful camera sensor used on the flagship devices.

These loyal customers are pleased with the Japanese conglomerate’s products and seemingly less likely to complain about reused designs or whatnot. Still, Sony needs to get more people purchasing its phones if it plans to keep the Xperia line viable.

To this end, it makes sense that a 4K display was chosen. No one has put such a high resolution panel on a smartphone so far, and thus the company made tech history in doing so. It could have put a QHD display on the device, but then the Xperia Z5 “Premium” would have been just shy of “Ordinary” given that rival OEMs have been placing such panels on their phones for almost two years now.

sony xperia z5 premium aa 3

Even Sony’s decision to downplay the 4K nature to assist with battery life is a commendable achievement. If the OS itself doesn’t natively support 4K then tinkering away to enable it, as well as literally running it non-stop would kill the power cell in no time. Arguably few people would want a device that requires them to be tethered to an AC outlet just to use it.

galaxy s7 vs htc 10 vs lg g5 aa (8 of 10)See also: Best Android phones (December 2015)336

The Problem

The problem however, is that it takes 10 minutes to explain how the phone’s display works. Mainstream tech is supposed to be simple and easy to use. Apple’s entire empire is built on this intrinsic notion. Heck, last year I even had a candid conversation with a Sony employee who proceeded to bash the Samsung Galaxy Note Edge I was using at the time because it was “way too complicated for the average person to use or want.” And perhaps he was right.

The problem is, that the Xperia Z5 Premium is way too complicated for the average person to understand. If company makes a major marketing point out of a feature, then proceeds to post an extensive blog entry explaining how the feature really works, and then tries to justify why it exists, something feels a bit wrong. In fact, this kind of “damage control” is something we saw again, this time when Samsung tried to explain the purpose and existence of its Galaxy View tablet.

LG G3 display close up 710pxSee also: Road to 4K: Do we need it?51

sony xperia z5 & z5 compact & Z5 premium aa 20

The problem is that I’m willing to bet 95% of the customers who purchase the Z5 Premium – and let me assure you the device will inevitably be a big seller here in Japan – will have no clue whatsoever about the caveat surrounding the screen. I can easily foresee a situation wherein buyers are going around telling people “Wow 4K is so beautiful” despite the horrible irony of having been using the phone at FHD the entire time.

Is this kind of analysis something that one typically does with a new product? Sure we could debate if 4K is necessary on a mobile device, that’s a much more fundamental issue. But actually having to discuss the nature of when a screen is and isn’t 4K at any given moment just feels like a poor planning and execution.

The Simple Solutions

sony xperia z5 premium aa 4

Can you see the 4K on display? Sadly no, because the home screen is rendered at just 1080p.

The simple solution was right in front of Sony the whole time. Just deal with it and put a QHD display on the device. Heck, the canceled Xperia Z4v was already going to be making use of one for crying out loud. This would have worked brilliantly:

  • Sony would still have made a legitimate reason for the Z5 Premium to be branded such along side the FHD Z5 (Standard) and the SHD Z5 Compact.
  • There would be no great need to explain to customers how the “advanced” display works at times but not usually.
  • There would be no up-scaling needed for anything.
  • People could focus on the phone itself instead of arguing about the display.

Seems simple enough, really. But let’s extrapolate even further: why does the Xperia Z5 Premium exist at all? In making three separate Z5 devices, Sony has successfully ensured that no single one will be a break out success. Given the lack of flagship-level small smartphones, few would probably argue the Z5 Compact was a mistake. But the Z5 (standard) is quite similar to the Z4/Z3+ which released just months earlier save for a few internal upgrades.

Wouldn’t it have made much more sense to just release a single “large” Z5 and be done with it?

  • Those looking for a mid-sized Z5 could just as well buy the Z4/Z3+ which was, and still is, a new product.
  • The Z5 “Premium” would have been just the “Z5” thus avoiding any possible misconception that the real Z5 (standard) is somehow a lesser product because it lacks the “Premium” moniker attached to it.
  • Sony released a Z3 Compact Tablet but not a Z3 Standard Tablet, thus it has already demonstrated no qualms about illogical release schedules.

Mind you this is not suggesting that the Z5 Premium is a mistake per se. Sony could have actually done some “real work” to make it into a legitimate, unique device by say, including stylus support or a new design. Really doing anything other than calling it “Premium” because it’s slightly larger and has a 4K display that can sometimes actually display in 4K would have been good. Instead, rather than try and establish a new line of products – like LG did with its V10 – Sony just took the easy way out.

Wrap Up (Focus on the Future)

sony xperia z5 premium aa 5

All of this leaves us wondering what will happen to the Z5 Premium when it gets Marshmallow, given that the OS has native support for 4K. Will the Z5 be “unhinged” and thus allowed to run at such a resolution 24-7? Would anyone even want this given the battery constraints that would presumably be raised? Could the Snapdragon 810 even accomplish such a task without severely overheating?

As was speculated in a recent piece about the Android 6.0 update, the sad reality is that nothing is likely to change at all, meaning that the powerful picture potential of 4K will be relegated to the confusing, convoluted scheme Sony has supplied the mainstream market with.

At the very least, the fact that Sony has released a device as peculiar and confusing as the Z5 Premium speaks volumes about the vision the company has for its product pipe-line and performance. How I pine for the Sony of days long since past…

  • Pez Smith

    LOL, is your quad/hex-core SoC using all cores all the time?
    No? Really?

    It doesn’t stop people saying their phones are quad/hex-core.

    • Dani Mukusha

      It depends which SoC you are running. Some SoCs run all 8 at the same core and are marketed as true 8 core not dual quad core in big LITTLE configuration.
      However to answer your question yes people are mislead and you right people have no clue but are happy to say what they believe based on marketing.

    • Peter Mulders

      That’s different. Their phones will use all cores when needed. A 4K screen is useless in this case. A x-core processor isn’t, at times.

      • JustSteve

        But isn’t the 4K screen used when needed? When viewing 4K content?

        • Steve Brain

          Different definition of needed? Most people can’t even tell the difference between a QHD screen at 5.5″ and one running at FHD. You’d have to have absolutely fantastic eye sight to tell a difference between QHD and 4K.. I’m talking eye sight that makes an optometrist want to study your eye balls in a lab. Either that or a microscope.

          • Hieu Nguyen

            You just pointed out the reason Sony doesn’t let the screen renders as 4k when you don’t need it (you can’t see the difference) except when you might need to see the 4k resolution (like through VR headsets). What’s the point letting the screen render at 4k all the time with the cost of battery life, performance, potentially overheating when “Most people can’t even tell the difference between a QHD screen at 5.5″ and one running at FHD”?

            In addition, I think 4k content being display on a 4k screen is better then being squeezed on a different-resolution screen. I mean the phone will need to alter the content to fit a different resolution screen, which may potentially lower the original quality.

          • Steve Brain

            Yeah except for the fact there is no way of utilising the 4K for VR. At least not yet anyway. I’ve used VR headsets with full and QHD mobile phones. At no point did I notice any pixellation that detracted from the experience. I have better than 20/20 vision. Think of any legitimate reasons why 4K that only gets used for nonVR video and still picture would be useful? I sure as hell can’t.

          • chrisdbarnett

            If I believe that 4K will be more widely adopted than QHD, then I need 4K if I want a better quality display than FHD.

            I can’t see Netflix streaming QHD just for mobile phones. But if they are already streaming 4K for 4K TV sets … then it’s no big deal to stream 4K content to mobile phones.

            Then is there virtual reality – even with upscaled content, all those pixels makes the Z5P the best phone for virtual reality.

          • Steve Brain

            Yep go buy your Z5P, with the absolutely pointless capability of 4K. Be prepared to receive laughter when you tell someone who knows better than you that it’s a 4K phone. Maybe after Sony tank on this phone they will actually come up with a better design and far less terrible camera.

          • chrisdbarnett

            It’s not a pointless capability. Unlike many, I’ve weighed everything up and I decided buy the phone over a QHD phone, because I know that the big players already stream in 4K…not QHD….because yes….I do want content that is better than 1080p.

            Now if you want to argue that anything beyond 1080p is pointless then be my guest. But if you are saying that 4K is less practical than QHD then you are wrong…because it goes beyond the physics…you’ve already banged on about everything being pointless without 4K content. Yes it would be pointless. Just as pointless as a QHD phone not having much QHD content to play…

            I was well aware of the circumstances in which it utilizes 4K…the limitations of lollipop and roughly what is changing in Marshmallow.

          • Steve Brain

            Yeah not at all obvious that you have one, seeing as you just bought a new phone and will go to the far reaches of the world to defend your purchase. I’m simply going to say this: Agree to disagree. Your opinion varies to mine, and I’m done speaking my mind on this topic. Enjoy your phone, personally after owning the Z3C, Z3 and Z2 I wouldn’t ever buy another Sony device again. They’re much ado about nothing.

          • chrisdbarnett

            I don’t need to go to the far reaches of the world to defend my purchase!

            I’ve listed elsewhere some of the reasons why I bought the phone. I bothered to weigh things up before I bought the phone.

            You seem frustrated that you couldn’t shoot down the need for 4K on a phone. There is a need for 4K on phones for anyone who’s interested in watching videos of a better quality than 1080p – because some of us firmly believe that 4K will be better supported than QHD in future.

            Besides, there are other reasons why someone would buy the Z5P over other phones – I know because I was one of them! Storage, build and style are amongst the reasons why I chose the phone over Samsung’s offerings.

            This isn’t the postings of a Sony fanboy. It’s my first Sony after having 3 different HTC models over the past 6 years.

          • Steve Brain

            Mate, any other OEM compared to HTC is an improvement. That being said, there is absolutely no need for 4K on a screen that small. Feel free to believe what you want, but you’re wrong. I don’t give a shit about your opinion on the topic, the only reason I’m responding to this is because every time your ugly mug replies to my comments I get an email. So do us both a favour and just shut up.

            The fact you’re so heavily defending your purchase and touting the “need for 4K on a phone” is exactly why you’ve already become a Sony fan boy. Regardless of your HTC fetish, you’re now part of the Sony fan boy herd, congratulations.
            What about the storage exactly is so great? MicroSD? LG wins that war.
            The build and style is one of the worst aspects of Sony phones. I replaced my Z2 with a Z3C after I dropped it from a height of about 5CM off the ground and the screen cracked leaving half the screen operational. There are many forum posts about similar situations happening to other people.
            Combine that with their slow roll out of updates, absolutely terrible warranty and a failure to uphold it at any possible opportunity including making things up (Google it) and you have a recipe for disaster.
            As I said, enjoy your phone.
            I, like many other people.. Have made better decisions.
            Bubye.

          • chrisdbarnett

            So you reply to all of your emails? You are replying to this comment section, because you get emails. No wonder you are slating technological advancements if you can’t even get a grip on how to configure your email notification options in Disqus!

            People are going to heavily defend their purchase of a phone, if other people use bullshit to heavily criticize their decision to purchase the phone.

            If there is no need for 4K on a 5.5 inch screen, there is no need for QHD either.

            You keep trying to bring this back to straight physics and the size of the screen in isolation to everything else. We live in a world of interconnected services and technology. We live in a world that is more and more 4K than HD. QHD won’t be getting much of a look in over the coming years, it will be skipped. Sony has seen this, because they are a media company. Their marketing has talked of formats which the author of this article has ignored, as have you.

            As for slow rollouts of updates….if the Z5 flavour is more like stock Android…then that sounds to me like Sony have learnt from their past mistakes as a heavily customised version of Android would involve more work when it comes to updates.

            However, time will tell. If they get a Marshmallow update out in January – then great. I should get mine in February if my carrier does it’s job.

            All you people who thought they was being clever by saying the phone isn’t all that because of a lack of content, are feeling pretty stupid…because yes, it’s more about content…and the format of content than it is the actual physical screen.

            You thought that Sony Z5P owners hadn’t considered content availability. The irony is, it’s content availability and what formats content will be available in over the next couple of years, that has influenced my purchase of this phone.

          • Gradinar Evgheni

            “it’s content availability and what formats content will be available in over the next couple of years”

            You probably will change your phone by that time.

          • chrisdbarnett

            “….OVER the next couple of years” not “in two years time” but “Over the next couple of years.”

          • CyBrix_21

            When the time comes that 4k display is fully utilized for VR, are you sure that Z5P can fully utilize it? Or just 4k resolution running at upscaled 1080p when the other can fully utilize their 4k displays?

          • chrisdbarnett

            CyBrix_21, it doesn’t matter – there’s still a benefit because the 4K resolution helps stop the screendoor effect….even with 1080p upscaled content.

            As I said before. Sony have looked at the markets beyond mobile phones. All those 4K TVs will outnumber QHD mobile phones….that being the case, with the big players such as Netflix and Amazon already streaming in 4K, it’s 4K that is the practical safe bet not QHD.

          • CyBrix_21

            Screendoor effect is already negligible when it comes to mobile devices.

            And my comment doesn’t coincide with yours. Processing at full 4k is different from processing upscaled 1080p.

            By the way, it matters. 4k content is different from upscaled 1080p.

          • CyBrix_21

            Addendum: That is the case when it comes to business. Of course, 4k will be the standard choice for smartphones in the future. Not just because Netflix and Amazon are streaming at 4k. But because the manufacturers can.

          • aenews

            Well here there is the scaling difference. 1080P scales evenly into 2160P. 720P scales evenly into 1440P. It should be better for 1080P content than 1440P Phones.

        • CyBrix_21

          Hey. Are you really sure they are fully utilizing it? Or it is just plain marketing?

          What if I tell you that I don’t have any 4K content? That will make the 4k moniker useless.

          Processing cores on the other hand, can simply divide the task to all of its cores. So basically, it is running most of the time. Unlike that ‘4k display’ that will make you wonder if it is running 1080p or 4k.

          If its running 1080p content all of the time, then you cannot justify its ‘4k’ tag. It is just a mere marketing strategy.

          • Bur

            Gsmarena tested the 4k. Yes it does work when the app supports it. Not just a marketing trick. Even while running 1080p content it looks like qhd because of the excellent seemless upscaling.

          • CyBrix_21

            Look! It is already subjectified.

            We all know it, it has a full 4k resolution. The question is are they utilizing it? We all know that 4k will still be 4k even though the processing is at 1080p. But displaying upscaled 1080p is different that running the full system at 4k.

            Are you sure that they are processing 4k content at 4k? Or just tickling your mind by saying that it is 4k when it fact it is just running upscaled 1080p all the time?

          • chrisdbarnett

            Look! QHD is already subjectified! We all know there are phones with full QHD resolution, but the question is are they utilizing it? We all know that QHD will still be QHD even though the processing is at 1080p. But displaying upscaled QHD is different that running the full system at QHD.

          • CyBrix_21

            GG m8. You just copy-pasted my comment and let someone like it. Worse, someone liked it just because they disagree to my post. LOL

          • Hieu Nguyen

            If you don’t have any 4k content then you don’t need the Z5p. The standard z5 is good enough.

            “Processing cores can divide task to all its core” –> All the pixels of the 4k display are also used, regardless the resolution

            “If its running 1080p content all of the time, then you cannot justify its ‘4k’ tag”. Again, you can justify its 4k tag as long as it has an actual 4k screen, hardware wise and is able to use it, just like nowadays SOCs. In your logic, all new SOCs can’t justify their multi-core tag because all the cores are not fully utilized. Since most of the apps on Google Play Store now just use 2 of the SOC’s cores.

          • CyBrix_21

            Displaying at 4k all the time is different from displaying at 1080p.

            Regarding the multi-core processor, you can just lay the phone out there, not closing some apps, and, voila, all the processing cores are used. Can I do that with that display if I don’t show 4k content? No. And even I have a 4k content, how are you sure that the phone is really processing at 4k? Of course, it has 4k resolution. We all know that. The question is, are they really fully utilizing it? or just upscaling? At that resolution, no one can easily see the difference.

            That is the question posed. Isn’t it marketing gimmick if you claim that it has 4k resolution, when in fact, it is just an upscaled 1080p?

          • Svnjay

            No app uses all 8 cores and the kernel is designed to clear apps from ram. Why would anyone do that anyway?

            You know that the display is running at 4K if you put it under a microscope like GSMArena did.

            You really are misinformed I’m this field. It is not a marketing gimmick. The Z5 Premium adheres do Google’s policy on how Android handles 4K. The UI will be rendered in 1080p and developers can request that their apps are rendered in 4K by using a simple API. Future 4k phones are going to work the very same way.

          • CyBrix_21

            Hohohohoho. Look who’s talking.

            We know that it has 4k resolution. The question posed is, “Is the phone really utilizing it? Or it is just plain gimmicky when they are trying to persuade us that it is rendered at 4k when in fact it is upscaled 1080p. There is a big difference with that.

            No. Future 4k phones will run their display at full 4k all the time. Because if that’s the case, QHD phones nowadays should be running upscaled 1080p. But they are not.

            Of course, no app uses all 8-cores. But once you open multiple tasks from your phone. Camera, music, Chrome/browser, Email, Gmail, gallery and whatsoever. You can fully utilize the 8-core easily. But is the display rendering at 4k when I do that? No.

            My goodness. Do you know multitasking? Multi-window? Split-screen? Floating apps? Those can fully utilize the 8-core (full 8-core. Not the big.LITTLE. But same works for 4-cores.) that you said cannot be utilized by a single app. Of course, multi-core processing are not for single tasks in the first place.

          • Svnjay

            Yes, apps do run at 4K. It works as Google programmed 4K in Marshmallow.

            http://developer.android.com/about/versions/marshmallow/android-6.0.html

            “The platform now allows apps to request that the display resolution be upgraded to 4K rendering on compatible hardware. To query the current physical resolution, use the new Display.Mode APIs. If the UI is drawn at a lower logical resolution and is upscaled to a larger physical resolution, be aware that the physical resolution the getPhysicalWidth() method returns may differ from the logical resolution reported by getSize().

            You can request the system to change the physical resolution in your app as it runs, by setting the preferredDisplayModeId property of your app’s window. This feature is useful if you want to switch to 4K display resolution. While in 4K display mode, the UI continues to be rendered at the original resolution (such as 1080p) and is upscaled to 4K, but SurfaceView objects may show content at the native resolution.”

          • CyBrix_21

            That’s the standard set by Google for Marshmallow. But it is not the question.

            Are you sure Sony fully utilizing that standard given by Google? I never questioned that phone having a 4k resolution. The question remains the same.

            Another thing, that phone is launched with 5.1 Lollipop, which in return doesn’t coincide with the Marshmallow argument. Updates will be available. And so, I already mentioned in my previous comments that if they are able to run it at 4k all of the time, then that’s the right time to say that it has 4k content. Otherwise, it is just sheer marketing strategy. Because in the first place, if you don’t have any 4k content to show, how come you can say that it has a 4k display when in fact it is just upscaled 1080p you are seeing?

          • Svnjay

            Why would Sony remove features from Android?

            Also, there’s nothing that stops Sony from allowing their apps to run in 4K until they update the Z5 to Marshmallow.

          • chrisdbarnett

            By your same standards, QHD is just marketing bullshit….because there isn’t much QHD content either.

          • CyBrix_21

            But I’m getting QHD in my UI. Unlike that 4k.

          • CyBrix_21

            Run all the local apps on your phone and don’t close it.

            (If I’m not mistaken, you can run all floating apps at the same time.)

            Voila, all processing cores are now used.

            The question, if you do that, is the display running at 4k? Or just upscaled 1080p?

            See the difference?

          • Svnjay

            No app usuees all 8 cored and apps are cleared from ram all the time. Why would anyone dk that anyway?

          • CyBrix_21

            Floating apps answer your question.

          • Svnjay

            One app does not use all 8 cores….

          • Svnjay

            No, one app is not allowed to use all 8 cores. Also, all the pixels are being lit up on the Z5 Premium.

          • chrisdbarnett

            Well it’s not running 4k all of the time.

            Besides – if it has a 4K display..upscales the 1080p to 4K and will run 4k content at 4k – then it’s 4k.

            And there is 4k content out there.

          • CyBrix_21

            And, how can you be so sure that they really process it at 4k and not just some upscaled 1080p? That’s the question posed?

            Are you sure it isn’t some marketing gimmick?

          • chrisdbarnett

            “And, how can you be so sure that they really process it at 4k and not just some upscaled 1080p?” – You can ask the same question about QHD.

          • CyBrix_21

            QHD phones run at QHD at all times.

            And this phone? Meh. Upscaled 1080p.

          • Svnjay

            You’re quite short sighted. Have you ever heard of future proofing or shooting your own own 4K videos?

          • CyBrix_21

            Displaying at 4k all the time is different from displaying at upscaled 1080p.

            How are you sure that it is processing at full 4k when you show 4k content? Of course, it has 4k resolution. We know that. They already tested that. The question is, are they fully utilizing it? How are you sure that the 4k video you are seeing is really processed at 4k, and not just upscaled 1080p?

            If they will change it to run full 4k resolution when Marshmallow comes, then that’s the time to describe it as 4k display. (Or wait, can they really do it given the display capability and battery life? Maybe it is the main reason why they are afraid to utilize the full capability of the 4k?)

        • khalimany

          difference is that the quad/hex/octa processors are actually useful and one can tell the difference between a phone with the said configurations. A 4k display on the other hand…….i dont think many will know the difference. simply put, its plainly a marketing gimmick, but nonetheless a gimmick that pushes technology forwards through the introduction of 4k displays in mobile devices

    • MaxPower27

      Except that they ARE fully capable of using all CPU cores simultaneously. So there’s that.

      • martin golder

        Just like the 4K screen will actually display in 4K……when needed to.

  • I like the idea of a 4K panel on a smartphone, because it’s Jumpstarting all major companies to follow suit. Also its nice to be able to completely see that 4K video i just took or see a lot more detail in a still image.

    But Sony dropped the ball with running 1080p on YouTube and (presumably) Netflix. Now that makes the 4K panel pointless.

    • Pez Smith

      You can still view your 4K recordings on it, at the minimum.

    • Hieu Nguyen

      May be that’s because lollipop haven’t support it yet.
      And the fact that Youtube android app (a Google made app, not Sony’s) can’t stream 4k yet has proved that Sony is “Jumpstarting all major companies to follow suit” :))

    • Svnjay

      It’s not Sony fault that YouTube and Netflix hasn’t updated their apps to support 4K.

  • Michael Ludden

    Pet peeve: you’re misusing the English language in this article. I totally get that you’re trying to be pithy by using multiple ‘big words’ together but come on, at least understand the usage before you publish the article. Case and point the following is a fragment, not a sentence, and the word ‘malign’ is used as a verb, which it is not. I think you meant ‘misalign’ or ‘screw this up’ or something similar: “In this particular case, why Sony even bothered to malign this so badly.”

    • vzwuser76

      That should be “case in point”, not ” case and point”.

      • Steve Brain

        Bahaha, he’s trying to teach a foreigner how to learn proper English and fails to use it correctly while doing so.. Talk about a hypocritical arse.

  • Diego

    People are justifying 4k for VR.
    How good is it if you have to stay near a power outlet?
    Lets wait for the battery tech to get their before jumping on the Vr for smartphones bandwagon.

    • kaostheory

      Are you going to try and use VR while strolling down the street? If I’m using VR or watching 3D movies I’ll probably be near an outlet anyway. Just ordered my VR headset and am not too worried about being tethered. Of course as it matures it will be wireless but right now I’ll be happy just for the experience.

      • Steve Brain

        Yes, 4K would be great for VR.. But wait, there is no way of using this device for VR with 4K resolution and the native resolution is 1920×1080 which is actually sub-par compared to the likes of other ‘flagship’ phones on the market. Oh well, at least it has that great camera right? Oh wait, it’s 23 mega pixels being smashed down into a sensor that’s too small to handle it. As evidenced by these pictures when viewed at their native resolution: http://cdn03.androidauthority.net/wp-content/uploads/2015/09/Yokohama.jpg and http://img.91mobiles.com/articles/wp-content/uploads/2015/09/Sony-Xperia-Z5-Premium-camera-sample.jpg Mmm.. #PastelPerfection

        • chrisdbarnett

          Wrong! Even if the content is 1080p – the sheer number of physical pixels helps stop the screen door effect.

          I don’t know for sure whether it upscales on 1080p content – I guess that would depend on whether it thinks the VR app is video or not. Besides, when Marshmallow comes out – the VR content will be upscaled to 4K when it isn’t native 4K.

          • Steve Brain

            The screen door effect which doesn’t exist in mobile phones ever since ppis were raised to large amounts. VR content is software so it won’t upscale. Relying on an update for Sony to fix things has burned me for years. Good luck to you mate, you will need it.

          • chrisdbarnett

            Everyone and their dog is touting the Z5P as the killer VR phone…software that supports it is only a matter of time.

          • Steve Brain

            Uh-huh, much ado about nothing. You’ve joined the Sony hype train like many people before you, even me at one stage. They’re touting the Z5P as a theoretically killer VR phone even though no such software exists to support that idea yet.. https://www.google.com.au/search?num=100&newwindow=1&q=define+hype&oq=define+hype&gs_l=serp.3…2855.3614.0.3669.7.5.0.0.0.0.0.0..0.0….0…1c.1.64.serp..7.0.0.BLVtdsHhbaQ

          • chrisdbarnett

            Have you ever heard of the expression “Which came first, the chicken or the egg?” or “Is the glass half empty or full?” or “Horses for courses?”

            Yes, it is annoying to have brand new hardware that isn’t supported by software…but then again, it’s annoying to have a 2 year old phone with outdated hardware.

      • CyBrix_21

        If I will just use it near the outlet, will it be more reasonable to just use a laptop PC? Or even a desktop (if you are staying in your house)? After all, phones are made for portability, and not for being best friends with the outlet.

      • chrisdbarnett

        I don’t plan to use VR sitting on a bus!

  • Rob Earls

    It’s not hard to understand, and doesn’t take 10 minutes to say that the 4K mode only works when watching or previewing 4k videos from your sdcard.

    • Lim Ming Quan

      Basically, 4K only works and you’re viewing pictures and videos. Why? To save battery and probably cuz there’s not enough native 4K support yet.

      • I ‘m finally getting 96 Dollars an hr,….It’s time to take some action and you can join it too.It is ea sy way to get rich.Three weeks from now you will wish you have started today….

        =======>>>Go to my account for WEB ADDRESS.///////

      • It still a waste of money in my opinion. A Quad HD screen would be a better and (not too complicated) practical solution to this device. Like he refereed above, there will be a bunch of morons jumping out of their socks amazed by the “4K display” in their phones when opening facebook, looking vids at youtube or watching pictures at instagram hahaha hahaha

        • Lim Ming Quan

          Like I’ve said before, technology will continue to advance and though it may seems useless now, it might just be the new future standard. Just think of this as a the first step to having 4K screens as standard.

      • Even in 2016 most apps will be developed with FHD in mind. 2k is for 2017…

    • Bur

      This. Also look at gsmarena, the upscaled 1080p is much better than the regular 1080p the z5 shows. They compared it to qhd in the menu’s etc, it’s just as good. So you actually have a good upscaled 1080p phone which can also show 4k when needed. They now need VR. 4k is perf for VR.

      • charlie Jason

        I highly doubt if upscaling will make any difference to image quality.

    • Daniella

      Sony Phones are now available at a huge discount only below

  • teomor

    I would rather have had a 1080p screen and waaay more battery life for the same capacity.

    • Svnjay

      Then get the normal Z5.

      • teomor

        The Z5 has a smaller screen, and an even smaller battery. That’s not what I said…

        • Svnjay

          Then get the Xperia Z Ultra or C5 Ultra.

  • MaxPower27

    I don’t think this is nearly as big of a deal or nearly as confusing as you’re making it out to be. I think the phone has no reason to exist in its current form, but that’s beside the point: you get 4k when you’re watching 4k video, 1080p at all other times. How is that hard to understand?

    • kaostheory

      They should have a pole. What’s more confusing and useless 4K on the Z5P or this article.

      • KeyserSoze

        >> They should have a pole. <<
        Like a stripper pole with hot girls wearing dental-floss thongs? Yes they should!

        • kaostheory

          Touche, they should have a poll for that too!

  • kaostheory

    Not one mention of VR capability?

  • martin golder

    10 minutes to explain it?! Maybe the guy on youtube needs to be better at his job then. Absolutely ridiculous basis for an overlong article it must be said.

  • Angry Mobile Nerd

    Sony did this just to be first, and they hope that “first” factor will equate to sales.

    • Steve Brain

      Agreed, they’re marketing this as a 4K smart phone. It simply isn’t true.
      It’s capable of 4K in a very limited amount of ways, but to call this a 4K smart phone is a bit like calling a Lamborghini a Bugatti Veyron. It simply isn’t, but given the correct circumstances (replacing the engine and performance modding the hell out of it) it could match the performance of a Bugatti. At least until it blows up lol

      • Angry Mobile Nerd

        I’d say Sony’s implementation of 4k on a smart phone is about as useful as the automatic spoiler on a Veyron that deploys at 220km/h; I wonder how many owners have actually ever seen it deploy.

      • Me

        they are calling a UHD phone a 4k phone when it is not. UHD is 3840 x 2160, this phones specs. 4k is 4096 x 2160, which this phone is not.

        • EQ

          It’s still 4k UHD phone. You mad son?

          • Me

            Actually it is not 4k. It is under 4k specs. You ignorant dad?

          • EQ

            Still 4k UHD.

          • Me

            less than 4k

          • EQ

            4k UHD.

          • Me

            you are a dumb ass who is unable to read

      • chrisdbarnett

        Steve. Pack it in. You know full true well that everything changes once marshmallow comes out in 2 months time.

        • Steve Brain

          Yeah except for the fact it doesn’t. That many pixels is still just as pointless.

          • chrisdbarnett

            As pointless as QHD perhaps?

            Next year, there will be more 4K content to play than QHD. For me, that’s what it’s about.

        • CyBrix_21

          Go ahead. If they can make the phone fully utilize the 4k resolution, then that’s the right time to call it 4k display.

          • chrisdbarnett

            They already have made a phone that can utilize the 4k resolution.

          • CyBrix_21

            ‘Can utilize’ is different from ‘can fully utilize’.

          • chrisdbarnett

            You can’t fully utilize a 4K TV. Not all of the channels are 4k.

      • Svnjay

        8 core CPUs don’t run at 8 cores 24/7 so I guess they’re not 8 core CPUs.

        The Z5P follows Google’s guidelines on how 4K should be done and all the pixels are illuminated so your argument so your argument that it isn’t 4K is wrong.

        • CyBrix_21

          Hahahahahahahaha. Don’t close any apps. Then you will see that it can easily utilize the 8-cores. On the other hand, is the 4k display utilized while doing those? No.

  • Zoltan

    MKBHD YouTube channel has great and “short” demo of Z5P 4K screen in action. 4K has its merits, admittedly limited.

    Sony Xperia Z5 Premium: A 4K Smartphone!: http://youtu.be/kEMmKu4tYWI

  • Tangent Lin

    Is a turbo engine. It open it when you need it. Is better for Sony to put an option in setting to switch on the turbo whenever the user need and put an info to user that battery life will be reduce when 4K is switch on 24-7.

    • CyBrix_21

      That will be a more viable option for them. That way, it can fully utilize the 4k resolution if the users want it.

  • Me

    one problem is that IT IS NOT 4K. it is UHD. learn the difference.

    • Пешо Пешев

      Go fuck yourself- no one cares about difference between 4K & UHD…

      • Me

        Hey, little dick man, go fuck yourself and your dog. You dumb mother fucking cocksucker.

        • Steve Brain

          Just learn how to cuss did you little boy?

          • Me

            No sure didn’t little boy.

    • chrisdbarnett

      Do you spend the rest of your life running around preaching to people to use the word “drone” & “quadcopter” properly?

      • Me

        Yep. Sure do asshole. Is there a problem with that?

        • chrisdbarnett

          Surely you mean “arsehole” ?

          • Me

            You are a drone.

          • EQ

            He rekt you real good son! Uranus bleeding.

          • Me

            I don’t.put things iny ass. But I know you love to shove things in your ass.

          • EQ

            Then you need new shoes cause you are walking like a clown!

          • Me

            And your mum dresses you like Ronald. Do you need a tissue for those salty tears?

          • EQ

            4k UHD.

          • Me

            3k

          • EQ

            4k UHD. U jelly bruh?

          • Me

            nope. you ignorant btuh?

          • EQ

            So you agree it’s 4k UHD. Well that settles it sports!

          • Me

            Nope. It’s 3k uhd.

          • EQ

            Nope sry you agreed, cant stealth edit your post. 4k UHD. Rekt.

          • Me

            U ignant bruh. Never did edit my posts.

          • EQ

            To late to backpedal. Stealth edit is stealth edit. You got rekt Bert.

          • Me

            didnt backpedal. didnt edit the post. you are clearly too fucking ignorant to read.

          • Me

            your mom and dad are afraid to admit that you are you son because you are so stupid.

          • Me

            i see you like your own posts. since no one will ever agree with you.
            edit. you are a moron.

          • EQ

            4(k UHD) posts in a row? You seem mad, you mad or just insinuating you got rekt and your stealth edit about you admitting it is 4k UHD?

          • Me

            nope dumbass just calling you out.
            show my edited post.

          • EQ

            There is no history log. Might look in cache..

          • Me

            so in other words you are LYING

          • EQ

            Posted. Rekt!

          • Me

            Yes you have proven that you have rekt yourself.
            LOSER

          • EQ

            Sry but you dropped the soap and I went in dry on you. Rekt!

          • Me

            You are the dumbest person on this thread. It is obvious you are 5 years old. You have failed to prove what you claim. You have been pwned.

          • EQ

            Didn’t even read!

          • Me

            wouldnt matter if you did because you fail to comprehend.

          • EQ

            Still aint reading Bert!

          • Me

            But you are dumb enough to reply. Pwned.

          • EQ

            Cant hear you!

          • EQ

            What? Didn’t read!

          • Me

            You dad should have pulled out. You have the IQ of a three year old. Pwned

          • EQ

            So you say you are butthurt? Cool man keep it up!

          • Me

            Stop shoving you fist in your ass and you butt won’t hurt. Dumb ass

          • EQ

            Your real name is Dick right? I remember you said this to me before. So Dick I want to ask you a question, why U mad Dick?

          • Me

            you mad bro? since everyone knows that you love to shove your fist in your ass.

          • EQ

            But do you even.. LiFt!?

          • EQ

            4k UHD. Do you feel the juicy pixels? Tastes so good!

    • 1213 1213

      It’s actually called 4k UHD

      • Me

        UHD is 3840 x 2160, this phones specs. 4k is 4096 x 2160. Still not 4k.

        • 1213 1213

          Its not called UHD, its called 4k UHD. So it’s technically OK to call it that, they even have disclaimers and stuff too. Whether or not its actually ‘4k’ is to do with aspect ratio anyway.

  • Railwayman

    I think the whole thing is simple: It shows 4K in 4K circumstances – photos and videos. It doesn’t show 4K with non-4K stuff or during regular use since it would tax the CPU/GPU way too much without providing that much of a benefit.

    “Always on 4K” will make perfect sense on bigger displays of 6 inches and up paired with next generation of Snapdragon 820 and later generations but will require that everything is optimized for it. I.e. the OS and apps must have elements for that resolution.

    The Z5 Premium is like a 4K TV to me. It shows 4K when the media is 4K. Otherwise it shows 1080p pixelmapped to the display (rescaled picture). If someone believes it will make that 480p YouTube video into 4K just because it has a “4K display” – then it is a misconception on the part of that person. I have always considered this device to be something that can show 4K when it is fed with 4K video or pictures. Not that it is an “always 4K” device with magic upscaling of whatever to 4K.;)

    • CyBrix_21

      No, the system of 4K TVs itself is running 4k resolution. Unlike this phone that runs upscaled 1080p for the UI.

      • chrisdbarnett

        By your logic, there is no such thing as a 4K TV because most of the channels aren’t 4K.

        • CyBrix_21

          No. There is. If I don’t have any channels running, I can just put it to setting, and voila, 4k resolution. (Every TV has settings. We know that.)

          Unlike that phone. When can I watch 4k?

          • chrisdbarnett

            but back in the world of the Xperia Z5P owner there is 4K content we are watching on our 4K displays. You see via wifi there is this wonderful invention called the internet…where there is already 4K content that we can download to watch on our 4K phones.

            :-)

          • CyBrix_21

            But the UI itself is upscaled 1080p. If you have no media on your phone [Impossible on your case, I think. So is your justification to this marketing strategy.] then you are left with that upscaled 1080p all the time.

  • KeyserSoze

    Too long, didn’t read. Don’t care enough bout overpriced gimmicky 4K phones to read. Stick to PlayStations Sony, you’re not good enough to be in the smartphone game.

    • chrisdbarnett

      £550 in the UK. That’s not overpriced for what it is. After weighing everything up carefully – I bought this phone over the S6…and everything else. It does what I want it to do.

      • 1213 1213

        The s6 is £200 cheaper, and the exynos performs better all-round. Overall it is quite overpriced compared to the competition. Only reason you should buy it is if you love Sony in particular or just hate Samsung. They released a phone with a chipset that’s getting old, so its only natural that it will be overpriced, should have been released 8 months ago.

        • chrisdbarnett

          I don’t hate Samsung and I certainly don’t love Sony – it’s my first Sony phone.

          Here are the reasons why I bought the phone.

          1) Display – I love the ability to watch movies on a phone. Netflix + Amazon already stream in 4K (Though not yet on Android) – it’s quite reasonable to assume that their support for 4K will be better than QHD over the coming years.

          2) Storage – External USB, up to 200GB, you can’t get that on the Samsung S6.

          3) Camera – Not that important. It must obviously be able to shoot decent video that can match the display – so 4K. Of course quality is important – but let’s get it into perspective. I take about 3 or 4 pictures a month and shoot 1 video every 3 months.

          4) Processor – It has to be fast enough…it doesn’t have to be the fastest on the planet, but it has to be fast – so fast that the phone will last me 2 years….just as my HTC One M7 lasted me 2 years and I didn’t have any complaints about the speed of it 2 weeks ago.

          5) Style – I actually like the black slab style of it. I hated the round button on previous Sony’s. Also…I prefer the corners on the Sony over many other phones which are too rounded. This isn’t an anti Samsung thing. All my previous Android phones (All 3 of them) were HTCs. The HTC One M9’s corners are way more rounder than the M7’s and I hate it! I guess I’m into squares! Give me right angles any day!

          6) Build quality / Sturdiness. I know many different Samsung S6 owners with cracked screens…granted many of them didn’t have really good cases…but it didn’t help my perceptions of the build quality of Samsung S6s. I’ve handled S6s – believe me, there is no way an S6 comes close to an Xperia Z5 Premium. *HOWEVER* it’s really down to preference. Sure the Z5P feels like it’s better put together – but it weighs more. Some people don’t want that weight. I prefer to have the weight….then there is also the waterproofing side of it. Sure it’s not in the same league as a Z1 – but at least if it’s dropped into liquid by mistake then great.

          Anyway – the Sony Z5P is so well put together, it feels like you could use it as a last resort in a fight!

          It really is horses for courses and what you want out of a phone.

          It’s a phone that’s new onto the market. It’s coming down in price as each week goes by.

          Why would I buy a phone that is faster (But not THAT MUCH faster) and has (at least for now) a better performing camera, if I don’t like the look and the feel of it?

          If wireless charging was more important to me than say storage and I liked the look of the S6…then I would have gotten the S6.

          • 1213 1213

            Yeah you’re right, there’s a lot of good things about the z5 like design and storage, etc.
            Personally I wouldn’t consider it because of the price difference with the s6, but can’t really criticise anyone for liking the phone.

          • Railwayman

            The regular Z5 caters to those who think the Premium to be too expensive or not worth it. I am not convinced about the benefits of the Premium beside the bigger screen but consider the step to a 5.5 inch to be too small for the price charged compared to the standard model. If I would like to take a step upwards from a 5.2-5.3 inch device, a 6 inch feels like the most logical next step.

            I wouldn’t get an S6 using any price arguments. There are a lot of better choices than a Samsung if it is about value for the money.

        • Railwayman

          Some reasons why I consider the Galaxy S 6 to be an uninteresting device and kindly note that what I list now is S 6/Samsung issues (I am not mentioning any other brand):

          1. Lack of microSDXC card slot. Doesn’t work for me at all (this single aspect is enough for me to get another device).
          2. Glass back despite no IP certification. I think glass is OK IF the device is waterproof since it is easy to wipe but prefer other materials for products without this feature.
          3. TouchWiz. This UI is out of the question. Material Design all the way for me or a ROM with either CM Theme Engine or the RR Overlay ditto.
          4. Region locked SIM cards. Very unfortunate to buy a device and realize I need a “local” SIM card in order to “unlock” its SIM capabilities (i.e. if I am in the US and want an unlocked Samsung I must import a device and then get a SIM card from the region of import in order to get going unless the seller do it for me).
          5. Lack of transatlantic LTE bands. If I want a Samsung on AT&T or T-Mobile US, I am usually forced to get a branded device. If I want an unlocked phone, I have to get an imported one and EU models tend to lack the proper LTE bands. The ability to use LTE in both Europe and the US with a Samsung is rather limited, especially if I want it unlocked AND with warranty.
          6. Developer support for Exynos devices is so-so, especially for non-TW ROMs due to the unwillingness of Samsung of cooperating with the community. Knox 0x1 Warranty Void and root secure kernels are other obstacles. Generally speaking: Samsung is a bad choice for non-TW ROMs.
          7. Unstandardized hardware (different CPU/GPU depending on market, different carrier iterations without ROM compatibility and so on) makes it complicated with ROMs and also such a simple task as unbranding (a branded Samsung device can brick if an unbranded ROM is flashed due to differences – a typical example is trying to flash an unbranded EU-ROM on an AT&T version in order to get rid of AT&T bloatware).
          8. The ability to trigger Knox 0x1 Warranty Void by flashing stock ROMs is very interesting indeed. It is possible to “void the warranty” by flashing a Samsung ROM (especially downgrading).

          This is my top 8 reasons to avoid Samsung as it is today. I have been using their devices before and is happy to do it again if they change their company policies. I hope there will be better devices from them in 2016 with less restriction but will wait and see (Samsung started to introduce restrictions in 2013 when the S 4 received its Knox update and it has been worsening since then).

          Without naming specific brands I say this: It is a bad idea of restricting yourself to Samsung. It is better to check the whole market since there is a LOT of very decent Android devices available which are either better (or worse). Samsung is like a Ford: A very strong and well known brand but there are a lot of other options that should be checked out.

  • bpm2000

    It takes 5 seconds to explain, not 10 minutes as evident via your list.

    Is this seriously a real review?

    • Steve Brain

      He was referring to the more thorough explanation as provided by Sony themselves answering questions about it. Is this a serious question?

  • ryq24

    Sony employees bashing Samsung reminds me of Nokia bashing iPhone when it first came out. Sony continue to disappoint and continue to lose its hardcore fans who are slowly moving to other phone brands !

    • Svnjay

      Sources?

    • Luís Alberto Pérez

      Sony Ericsson Xperia Play –» Xperia Z—» Xperia Z2 (now)
      You’re so wrong. As me I know other three friends with similar taste in phones. All of then with Sony’s.

      • CyBrix_21

        Did you know that I have a lot of friends that still uses Nokia? But I don’t use it to compare regarding tastes. You and your friends is just a very small part of all the Sony users (including those who already changed brands).

  • Svnjay

    Who cares? Any consumers who can’t spent 10 minutes to understand a simple concept is probably an idiot anyway. Also, the Z5P works exactly as Google envisioned 4K on mobile. Developers can request their app to be rendered in 4K with a simple API.

    Oh and 8 core CPUs and Heterogeneous Multiprocessing takes ages to explain to average consumers so should we stop advancing technology for them?

    Poor journalism from Android Authority.

    • CyBrix_21

      Wow. Great definition of ‘idiot’ from you.

      If you can explain how that works in ten minutes, and I can’t pose any questions on my mind, then that’s the right time to say that your definition is right. HOWEVER, if I can pose even a single question regarding your explanation, that definition will be reversed to you for carelessly making an assumption that it is easy to understand how that display works.

      Now, start making a explanation video.

  • Meir Cohen

    Cut that shit hommy.
    The SONY Z5 line is just amazing.
    Now go to sleep mate.

  • 1213 1213

    Two points:
    4k can be argued to be unnecessary
    But you can’t say it’s complicated, ‘it works with videos and pictures only’ isn’t a difficult concept to understand.

  • Samson Okoro

    What a stupid post by Android Authority, If Samsung and Apple had implemented this ground breaking feature first there won’t be crap talk of it being a marketing mess. Some of these mainstream sites have shown so much unprofessionalism regarding the z5 premium and it’s ludicrous to say the least. What’s so hard to say understand apart from 4k on this phine kicks in when your watching all media content whether online or in the movie and album app? It up scales all media content even if not 4k content to 4k. Where you will see a noticeable difference is when watching actual 4k content. Instead of these sites to applaud Sony saying it’s a great achievement obviously ahead of its time and the reason why these restrictions were done is to improve battery life cause obviously the sd810 chip the greatest chipset in the market now can’t handle 4k full time when we have seen it struggle with Qhd and full hd sets killing battery life as well. Am sure the 820 chipset will be great and would handle a lot of these features better. Same applies with the OS found on the Sony, i believe with the 6.0 google OS things will improve significantly as well. Sony is moving tech forward instead of these guys to applaud them its coming up with bull shit posts like these in order to praise their Samsung indirectly for example the author here said the simple solution here would have been to use a Qhd panel. Then their reviews would state Sony is just catching up to the competition and are far behind. We know the antics of these biased mainstream sites who ride Samsung and Apple like their lives depend on it.

  • h_1995

    tbh 4k screens are better suited for large screen imo

  • vampyren

    Sony has not learned from their mistakes. Making a new phone a few month apart cost about of money and confuses buyers. I use to live their phones before they went nuts and started don’t this copy and paste strategy. More then one flagship phone is crazy during a year. And all the naming is so confusing, they should make a list of them so people can understand what they mean. Even Samsung has this problem so it’s only Sony. At least with Samsung you know when to expect the next S or S+. Personally I think S+ is also a stupid mistake.

  • Husam

    Saying that it’s “way too complicated for the average person to understand” is not a valid point. for example, some cars with big V8 or V10 or V12 engines have something called “variable cylinder management” which shuts half of the cylinders off when not needed (a v8 engine will work as a 4 cylinder engine) to save fuel… and i HIGHLY DOUBT that the average consumer would understand the mechanics behind this technology. but the would be happy that the car is powerful when they need power, and economical in normal use…
    this is the same concept IMO.

    • EQ

      This site is on Samsungs and Apples payroll.

  • Christian

    Ahh… Writing just for the sake of writing… 😔

  • chrisdbarnett

    And another thing!!!! 4G+ what’s the point of that? Is it really needed? I mean it’s not as though most you have 4G+ coverage in your area *right now* is it?

  • Moshe Auguztyn

    Commenting others Company Slogan, Childish, there’s no need for it,

  • Gabriel

    Why do you need 10 minutes to explain how the 4K display works? That’s ridiculous! One sentence is enough: 4K is on when viewing pictures and video, otherwise it’s FullHD. And if someone asks why: To save battery. Easy and logical, why make such a great deal about it?
    I’ve been using Z5 Premium for a couple of days now and I can truly say it’s amazing, whether 4K is on or off. Look past the fact that 4K isn’t always on, the phone is still one of the best out there. Let’s be realistic: great camera, nice design, vivid screen, expandable memory. And btw, the fuzz about overheating: I recorded 4K video for ca. 12 minutes and no signs of overheating. Sure the phone got hot, however not that I couldn’t still hold it. It was normal, just like any other phone.
    Cheers :)

  • Alisha

    The Sony M5 or Z5 compact?

    • Smokingaces

      If water proofing is not an absolute must have for you, then you can go for Lenovo Vibe S1 or Huawei Honor 7. Both offering a lot more bang for the buck than both the options you have mentioned.

  • EQ

    I see Android Authority is still on Samsungs and Apples payroll. Move along folks, nothing to see here!

  • Smokingaces

    Very well written article man. Exactly my thoughts about Z-5 Premium. I also think this Premium crap shouldn’t have existed to begin with. Sony really should have focused on how to make the standard z-5 version better.

  • BP R. Concepcion

    It’s intended for VR. Not yet useful now since 4k is senseless for a phone. Just wait, with VR 4k will be the norm.