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John legere t-mobile ceo

T-Mobile under John Legere has been taking the fight to Verizon, AT&T, and Sprint. The “Uncarrier” is making good progress and injecting some much-needed competition into the market. We take a look at its moves over the last year.

Verizon logo

Verizon CEO Lowell McAdam is on record as having praised T-Mobile’s new un-carrier approach. We’re fans, also… and so are many of you. It is clearly a head-turner, putting the entire industry on notice. Maybe… just maybe… this could catch on.

Five questions for T-Mobile

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by on April 13, 2013 1:22 pm
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T-Mobile Logo

It can’t be stated enough, just how significant this is. For a carrier to completely move away from subsidizing devices is a very bold strategy. It was a gamble that has paid off, and that’s good for everyone. Whether you love their approach or not, T-Mobile has, at least, become more transparent about how they do business with consumers.