Samsung replaces its head of mobile operations

by: Rob TriggsDecember 1, 2015
1.6K

shin jong-kyun

Today Samsung has announced that its head of mobile communications, Shin Jong-Kyun, and another co-chief executive officer, B.K. Yoon, will be stepping back from day-to-day operations. Kyun, a nine year veteran at the company, will be replaced by Koh Dong-Jin, who was involved with the launch of the Galaxy S6 and Note 5.

Shin Jong-Kyun was involved with a lot of the early success of the Galaxy smartphone line and his time at Samsung isn’t over. Kyun will remain as president and co-CEO of the main Samsung electronics mobile division, working on longer term strategies rather than day-to-day operations. Former head of Samsung’s consumer electronics division, Koh Dong-Jin, is making a similar move and will also stay on as a co-CEO of Samsung’s main electronics business.

Galaxy smartphones:

The announcement comes after another questionable year for Samsung’s mobile division. Although well received by critics and consumers, this year’s Galaxy S6 series has not set a new record for mobile shipments as Shin had expected. In fact, Samsung saw a 38 percent drop in its mobile profits for the launch quarter of the Galaxy S6, as more expensive components and excess unsold stock drove up the division’s costs.

samsung galaxy logo mwc 2015 1Read more: Samsung’s Q3 2015 guidance report: big money maker57

Coupling this misjudge demand with a shrinking global market share and increasing competition from lower cost Chinese rivals, Samsung’s mobile revenue has missed the mark repeatedly in 2015. Although, the company still managed to post a notable boost in overall revenue in Q3, mostly due to its booming semiconductor business.

Samsung’s latest management reconfiguration is the latest in a string of shake-ups in the past twelve months, which also saw three marketing executives resign last year. Perhaps these changes will lead to better fortunes next year.

  • pjtpjt

    Will now the replaceable battery and sdcard be back?

    • My Galaxy Prime

      The person responsible for the devices that excluded these 2 will oversee day to day operations so it’s very doubtful. However, the S6s and the Note 5 are great devices without a removable battery and sd card. Try it and you’ll wonder why these 2 were ever important.

      • pjtpjt

        Pity, because the sales are still dropping. I used to have a Note 3 I loved for it’s great screen, fast CPU, and I loved that there were many great roms for it if I chose to experiment.
        But now I’ve switched to a Nexus device, it doesn’t have replaceable battery, and sdcard slot either, but in return it doesn’t have knox, closed Exynos architecture but available source I use to build my version of android.
        The Note 5 looks good, but it’s only the S-Pen it retained from its predecessors, and that’s the part of my Note 3 i never used.

        • My Galaxy Prime

          Yeah, alot of people don’t really use the pen. I guess we’ll have to wait and see what happens. Samsung has been improving their battery technology so maybe a removable battery really won’t be needed one day. There’s also talk about bring back the sd card but that’s a big maybe. Only a few more months and we’ll know for sure.

        • Avieshek Rajkhowa

          Sales are dropping ‘coz they are trying to match the price with iPhone in order to prove their brand value.

          Unless, touch-wiz is rethought & reconsidered nothing changes for Samsung.

  • Hyung-Woo Jung

    To the writer: Shin is the family name and Jong-kyun is the last name. Writing down Kyun is just like calling you Ob instead of Rob Triggs or Triggs.

    • Btort

      nobody cares, just get rid of touchwiz and you’ll take my money

      • Hyung-Woo Jung

        Not sure how my comment had anything to do with TouchWiz :/. I agree on that TouchWiz needs to change or get scrapped, though.

  • Btort

    Doesn’t take a genius to fix their problem, bring back sd slot and have the OPTION to have stock android (even charge $50-100 for it) and you just won the hearts of all the android users. Why would people buy a nexus at that point?

    • mobilemann

      i don’t think it’s just the SD card. At all.

      • Btort

        for most people it’s touchwiz

        • Daggett Beaver

          For most basement-dwelling nerds it’s Touchwiz, you mean.

          • jakeopp

            Can’t handle the criticism eh?

        • Captain Obvious

          the people that don’t like touchwiz never bought Samsung phones…. the reason sales are going down is because they took away the options that people who did buy Samsung came to expect….I had the S2, Note 2, S4, and S5…I will not buy another Samsung until they bring back, SD card-Replaceable battery- and IP rating.

          • Btort

            the sales have been going downhill, ever since the s5. I owned a s3, s4, s5, note 4 and I’ve had it with touchwiz, it’s so sad a htc m8 or a nexus 5 runs smoother than my note 4 which was $700……Even with the note 4, sales were down and that phone had everything going for it except touchwiz. Obviously if samsung goes stock android or even offers it for a price, people wouldn’t even NEED to buy a nexus anymore, most would switch to samsung

        • Steve Shaydy

          nah. i can live without touchwiz. as i have since i bought my first smartphone. i guess its all personal preference but i prefer to keep my device as minimal as possible.

          • Btort

            that’s what I meant, touchwiz is the reason I wouldn’t buy a samsung device. sure you can install a custom asop rom but you sacrifice the battery life AND the samsung camera

    • southerndinner

      Yeah that’s the solution to all of their current problems. You must be an expert

      • pjtpjt

        Ooh, snarky! Well it’s a problem, as is the closed Exynos architecture. A lot of people thought that if they buy an expensive phone they want the possibility of expending its life by having custom roms after Samsung abandoned it, and for the big screens to have some media to store movies, TV shows etc.
        And perhaps only 25% of these people actually flashed a custom rom, and kept 4-5 1080p movies on their devices, but the thought that they could have really counted.
        Now you have a glass block with the expansion abilities of a 200$ Chinese phone.

        • southerndinner

          You overestimate “A lot of people”

          To be clear I wish there was an SD card around still but I’m not delusional enough to think it caused more than 3-5% of their customers to jump ship. Maybe the enthusiast root-your-phone-and-read-blogs types but we are an incredibly small number.

          • pjtpjt

            What is an overestimate? What I said was that out those who bought the phone because of the possibility of flashing roms and expanding storage, at most 25% really did that? Not out of all people, out of those who chose it for because of that.

          • vampyren

            They never brought the note to Europe where it has many fans.

    • Daggett Beaver

      LOL, yeah, Stock Android will allow Samsung to pick up that 0.0001% of the market that cares about Stock Android. That’ll save the company.

      • Btort

        Yeah tell that to all the nexus owners, every year they constantly sell out for months

      • Steve Shaydy

        but that small percentage will be the ones to promote samsung more than the rest whereas others just want a phone. its like asking people to become brand ambassadors for free. the s4 gpe was a hit, remember?

    • Daggett Beaver

  • JDMillest

    just make the sd card fast and compatible with the new exynos for the s7 and note 6. who cares about replaceable battery its not that important when you will have the next gen fast charging.

    • Steve Shaydy

      Do you want to charge your phone and be stuck to a wall like a dog on a leash, every three hours? No. I thought so. Stop your whining and hope that battery technology improves enough to last us 3 days without charging on almost all phones. Once the three day barrier is broken by a manufacturer, we can all live happily, until the next frontier comes along asking to be defeated and overcome.

      • JDMillest

        what phone are you using that it only last 3 hours on a single charge? go buy a new phone. battery lasting 3 days haha go ahead a keep waiting and wishing for something we will not see for couple more years or longer. hahaha. just buy whats available now and be happy with it. you and everyone else always wanting something that oem will never put out.

        trust me…when that 3 day barrier is broken you and everyone else will never be happy with it. always asking for more and more. it will be 3 now then a week…then a month. please like i say ask for something thats available now. 3 days battery hahaha you funny.

        • Btort

          3 hour screen on time on the s6…..just saying. A s6 would probably die in about 4 hours of continuous use

          • JDMillest

            I don’t care. He didn’t mention anything about sot. Any phone will die if used 4 hours continously.

          • Btort

            I think what he meant was with a removable battery, he can continuously use his phone 3-4 hours STRAIGHT and he can pop in a new battery and get back to 100% in less than 1 min without having to be stuck next to a wall plug

          • JDMillest

            Yea…what can we do if a company doesn’t give us that option anymore. If samsung does give us that option and still looks and feels premium then we are all happy.

          • pjtpjt

            My Note 3 had “premium feel”, so did my S II. This is really the “Emperor’s New Clothes” all over again.

          • JDMillest

            yup thats how consumer see things now.

          • Gradinar Evgheni

            He certainly can buy power bank for that purpose.

          • Jun Yang

            No one really gives two shits about swapping batteries anymore…. Move on with the technology….

          • Btort

            tell that to all the people complaining about removing the sd card slot and removable battery you samsung sheep

          • Jun Yang

            I have an iPhone 6 Plus currently, so that doesn’t make me Samsung sheep.
            Before this I had Galaxy S4, which was a good phone at the time. So sick of these dick riders trashing a brand when in reality, Samsung is always innovating new ideas while Apple just do same old stuff right

          • Jun Yang

            I currently own an iPhone 6 Plus and before this I’ve owned 3GS, 4, 4s, 5, 5c, 5s and in between I’ve owned Galaxy S, S2 Sky Rocket, S3, Note, S4, One X, M8, LG G2, G3 so I’m pretty sure that doesn’t make me a Samsung sheep. I can tell you’ve jumped in the typical “I hate Samsung bandwagon” but the truth is Samsung makes good phones. I hope you find peace and better things to do than complain about a brand all day….

          • Btort

            I had a samsung s3 all the way to note 4 and then skipped to note 5 without buying the s6 with shitty battery. Samsung’s hardware doesn’t suck, their displays are by far the best and love amoled. It’s their software that’s horrible, and also their unoriginality copying apple. And by that I mean removing sd slot and copying their thin body and even their speaker and headphone jack?

  • appleauthority

    Tough year? They are still No.1 in the whole wide world. Save those stupid headline for Sony, HTC, LG & etc.

    • pjtpjt

      This is not a sympathy rally here, we’re talking busyness. And busyness says that investors want profit, and growth to have that profit secured. If sales are dropping they don’t care if and how much Samsung is leading. For them it’s just a matter of time to jump ship and invest in a fast growing company.
      Many people thought Samsung took the wrong direction with the S6/Edge/+/Note 5 line by eliminating three very Samsung specific traits people bought their phones for: replaceable battery, sd card slot, open architecture for cm/AOSP based roms.
      Then they took all three away at the same time.

      • Avieshek Rajkhowa

        Its not these three but Touch-wiz alone is the reason.

        • pjtpjt

          When was the last time you used TouchWiz? I had it on my S, S II, S3 and Note 3, and it was quite adequate for navigating any phone. I never whined about lagginess or broke my rattle if it wasn’t “buttery smooth”. I bought my Samsung phones for the best hardware and best display on the market.
          In retrospect I realized, when I didn’t miss any TW specific applications, because I never really used any of them, but they never bothered me either.

          • Avieshek Rajkhowa

            Maybe, u r getting old.

          • pjtpjt

            I know I am, but there’s a trick to achieve that: don’t be a d!ck to other people.

          • Avieshek Rajkhowa

            :D bye

          • Btort

            funny how my note 4 was stuttering compared to a HTC one m8, just shows even with the best hardware that you speak of….it means nothing if the software sucks. we pay $700 for a note phone, we expect the BEST. while I did install a asop rom or cyanogenmod, it was very buggy with bad battery life and lost samsungs great camera app

      • vampyren

        Also they got mean and refused to seek the note 5 in Europe like little cry babies just because people complain about the short comings. I’m glad there is a new management.

  • Avieshek Rajkhowa

    Replace the one in charge of Touch-wiz

    • Daggett Beaver

      Yes! Replace Touchwiz with Stock Android so you can pick up the 7 people on earth who absolutely must have Stock Android. (And alienate the rest of your user base, but nobody cares about them.)

      • Btort

        you must be one of those honda drivers that swear their car is SOOOO FAST but it’s actually slow as hell. that’s what you look like right now. If HTC, sony can have a android skin that doesn’t lag, samsung can as well. HTC’s almost as smooth as stock

        • Avieshek Rajkhowa

          Truly said (y)

      • Avieshek Rajkhowa

        Do you have the patience to read english. I myself use and have used Samsung including now, and did I say remove touch-wiz? Anywhere? Any mention of Stock-android?

        If u are that eager for quarrel, go find a wife that loves Apple

  • Toukale

    Samsung can reshuffle the deck all they want but not much can be done to stop their slide. To quote someone much smarter than me, “Samsung problem is not that they are doing anything wrong, far from it. Their problem is that they build their house on someone else lot/land.”

    • Avieshek Rajkhowa

      So, according to you, where Samsung is mistaking?

      • Toukale

        Samsung mistake was buying into Google’s vision that simply putting skin on top of android would help them differentiate from everyone else for the long term. They had the pc industry as prime example to what happened to those who had no control over the ecosystem. In the pc industry, Microsoft and Intel got all the value and profits while everyone else fought for scraps. Same scenario is playing in the android mobile space where you can replace Microsoft and Intel with Google and Qualcomm.

        Samsung had the money, the scale, and time to invest heavily during the early days to create an ecosystem they could control. They never did, by the time they tried, it was too late, never mind now. To control and survive long term in the smartphone/mobile world, you need control over 3 thing (hardware, software, ecosystem). Apple, to their benefits have total control over all three of those things. Google controls 2 of the 3 (software and ecosystem). Samsung, unfortunately for them controls 1 of the 3 (hardware).

        Everyone else on android are simply grabbing off the shelve stuff and ship it as cheaply as they can. In Google’s quest to get as many people on android as possible, they need to drive the cost down as much as they can. Which means, if you want to drive up your profits, android is not the place to do it. Samsung is shipping more phones now than they did in 2012, but making 1/4 of the profits. Since they don’t control all three legs of the stool, they find themselves in no better position than the likes of Xiaomi. There is no getting out of that situation, it’s too late for that now, their only hope is to create or jump on a new category and this time make sure they control all three legs of the stool.

  • vafi

    See? It only takes sdcard and battery to demote a 9-years veteran head executive.
    A good lesson.

    • Scr-U-gle

      It is their third straight year of declining sales, the real lesson is android is a race to the bottom, taking out all OEM in googles quest for your data.

      And the funniest thing is, SD cards are not part of androids source code, support for them is part of the reason why android updates are late.

      • Btort

        3rd straight year because they climaxed with the s4, they will NEVER get back because they were actually one of the best oem’s at the time and the rest of the android oems were pretty bad. There’s always something wrong with the S line, first the s5 was UGLY as hell and the s6 has no sd slot and removable battery. They just won’t listen to what we WANT. oh and touchwiz sucks

        • Scr-U-gle

          Apple famously don’t listen to customers, and shouldn’t have to. Samsung are a cheap knock off merchant and that is a fact, they think wrongly that putting a high price on a product makes them a high-end company, there is far more to it than that.

          Sammy sell far more cheap phones at cost or below cost than their so called ‘flagships’. The roid marketplace, a race to the bottom of the bargain bin. Trying to be high end when the same stuff is avalible for a third or less just reduces the brand cache.
          Try buying your partner a Korean branded handbag or engagement ring and see what happens.

          The Tag Heur smart watch will only weaken their brand by using android, the same software on a watch is avalible for a few pounds at a market stall.

          • Btort

            you are an isheep to the core wow, I have nothing to say to you…idiot. Samsung and apple both make quality products, If it weren’t for their touchwiz, samsung would shit on every smartphone out there if they kept their sd slot

  • Daggett Beaver

    Dong raises his mighty phallic symbol sword and shouts, “I have the power!!”

    • Steve Shaydy

      GTA San Andreas, much?

      • Avieshek Rajkhowa

        ?He-man?

  • Alex P.

    Instead of pointlessly shuffling people around, all Samsung has to do is to release a few polls asking their existing and potential future customers about which functions/features they actually NEED or want in their next smartphone. Very simple. No “focus group” nonsense, no listening to irrelevant opinions of marketing people. And I’d bet that there would be a HUGE amount of votes for “longer battery life”, much more than people wanting “lighter weight” or “thinner body” ;-) The battery doesn’t even have to be removable as long as it will actually last a full 24 hours during an active usage (including playing games, watching/listening to streaming music/videos and using navigation/map apps) on single charge. Also, give back microSD card slot to the people who want it or actually NEED it (yes, there are people like that and no, “cloud storage” is not an acceptable alternative for everyone).

    And to the people commenting about “TouchWiz” – NO, this is not an issue anymore, the current version (on S6/Note 5 models) is perfectly functional and almost completely “lag-free” and everyone still has an option to use many other launchers without rooting their phones or voiding the warranty in any other way.

    • Btort

      HA! 1 min of holding a note 5 I was able to cause it to stutter and lag!

    • Avieshek Rajkhowa

      Tell me one thing, wh’t is u’r current phone

  • Nex

    The Android phone market has mostly already moved to the low end, and the Samsung’s specs/price ratio here are total rubbish compared to the likes of Xiaomi and the rest of Chinese OEMs. At the same time their flagships offers little real world utility over the Chinese low enders despite massive increases in price tags, while also not offering a unique differentiated experience like iPhones do.

    • Btort

      until xiaomi comes to US and actually has LTE working in the US and Europe they are irrelevant. who cares if china is getting these phones for dirt cheap? if its not available in your area they are IRRELEVANT. and don’t even mention blah blah blah it works on 2g and 3g, yeah no one cares

    • Avieshek Rajkhowa

      May I also mention, Motorola

      • Btort

        been very impressed with moto this year, just hope they give us an option to buy a non phablet phone next year

  • Scr-U-gle

    Third straight year of decline, second major soft-sacking of the heads of the mobile division, and you all think an SD slot (which isn’t even supported in stock android) and removable battery are the answers!?!

    It’s a lack of real innovation, features without function and price slashing within a couple of weeks that are their biggest issues.

    When someone buys an S6 at full rrp for it to be slashed in price by half a couple of weeks later, you start to piss people off. Then it becomes a game of waiting for the phone to hit its true value price point before anyone will buy one.

    Tizen is the real answer.

    • Nex

      A new OS from the company with the worst record at skinning Android? Thanks for the laugh!

      Samsung problems go beyond SD slots, removable battery etc but saying offering less hardware features over old devices while charging even higher prices doesn’t harm appeal is an inane idea.

      • Scr-U-gle

        I cannot comment on how bad Touchwiz is, but I hear people complaints.

        The fact that you use the term ‘feature’ says it all. The word needs to become ‘function’.

        The best example is 64-bit ARM chips; Apple produced the first phones with 64-bit CPUs, the whole androne community slagged it off (from know nothings that comment here to heads of divisions at respectable companies), then Apple introduced 64-bit encryption, Touch-ID and Apple Pay, genuine fuctions of value. Suddenly vocal protestors were sacked, and these ‘gimmick’ were copied three years later by the same people who slagged it off.

    • Avieshek Rajkhowa

      Until u said, “Tarzan is the real answer”

  • Falenone

    Dear Samsung, how to be successful again

    *Go with the device design of Note 5 / S6.
    *Put back the fucking SD card slot and stop asking 100€ for few more GB’s of internal storage. Those GB’s are not “premium quality”
    *Maybe have near stock ROM and be XDA / developer friendly. Not all like stock software
    *Don’t include your equivalent of every single fucking Google app that works just fine (S voice, S this and that)
    *instead use your money and resources you waste on TouchWiz to develop, for example better storage like this 1200€ iphone did. NVME SSD-like storage in phones? Why the fuck not, you’ll make yourself a good name. + other things like camera, Fingerprint sensor, display and so on. All that can be improved

    But currently instead of improving you took away one key thing that made you successful, SD F*ucking card slot.

    • Btort

      you ask for too much, first of all….32GB is fine for most people and just be glad it’s not 16GB like other oems like apple and google’s 5X. all they really need is sd slot back and stock android, that’s all. You think I’d go buy a nexus again if samsung offered stock android?

      • Falenone

        No, it’s not asking for too much. All of those are doable.

        • Btort

          yeah of course they are but it’s unlikely they will listen to us. Most people could care less about removable battery, the most important is a sd slot

          • Falenone

            Yeah, true that.

  • jr_enver

    Personally the reason I would never go with Samsung again:
    1) Constant lies as part of the unpacked, S3, S4,S5 and S6 all had false information provided.
    2)Poorly tested updated that destroy your device with little or no apology. Leaves customer hanging with no updated information.
    3) No SD or removable battery.

    This is my experience of Samsung. Once burned twice shy.