Samsung‘s attempt to add value to its devices through Milk applications seems to have been a flop. A new report coming from Variety cites anonymous sources close to these projects, and they state Milk Music may be shutting down soon. But do you even care?
While Milk Music is a good service and even made it to our list of top free music apps, it seems the Samsung-exclusive service was not enough to get a strong user base. Or at least that is part of the reason why the service is going down.
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One of the sources says the company is looking to “clean house” and get rid of a service that has costed them plenty of cash and brought back very little. A second insider also claims that Milk Music’s free tier has helped pick up some traction, but not enough users are upgrading to the paid subscription.
All of this comes as no surprise. We saw Milk Video’s death last November, and it was due to lack of adoption, as well. Even if Samsung is the most popular Android device manufacturer, having an exclusive service is too limiting in these times. In addition, these Samsung apps came a bit late in the game, competing against giants like Pandora and Spotify.
Personally, I never had a need or interest in going with Samsung’s Milk Video or Music applications. I already had other services that did what Samsung’s alternatives brought to the table. And these other apps happen to be available for all my devices. Therefore, I am personally not feeling like I am losing much if Milk Music goes away. Do you? Hit the comments and let us know!
By the way, do keep in mind this is unconfirmed information. Take it all with a grain of salt and keep it tuned to Android Authority for any further details.