Report: Samsung to manufacture 17.2 million Galaxy S7/Edge in three months

by: Bogdan PetrovanFebruary 26, 2016
3.1K

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Samsung is gearing up to produce over 17 million units of the Galaxy S7 and Galaxy S7 Edge in its first quarter of availability, according to a report from Korea’s ETNews.

samsung galaxy s7 first look aa-16See also: Samsung Galaxy S7 officially announced: release date, price, specs, features30

Citing anonymous industry sources, ETNews says the total manufacturing run for February, March, and April will amount to 17.2 million units. While we can’t equate sales with production runs, Samsung reportedly sold 15.8 million Galaxy S6’s and 15.2 million Galaxy S4’s in their first three months of availability. The significantly larger production target may be an indication that Samsung is feeling confident in the success of the Galaxy S7 and S7 Edge, which were received enthusiastically at MWC earlier this week.

Out of the total production, Galaxy S7 will amount to 9.9 million units, while the larger S7 Edge will get 7.3 million units, for a 6:4 ratio. Last year, in contrast, Samsung projected a 4:1 ratio in favor of the Galaxy S6 – when the S6 Edge turned out to be a sales hit, the company scrambled to bring more production capacity online. It looks like this time around, Samsung is ready to meet the high demand for the curved S7, which may be one of the reasons it projects higher production runs.

Samsung did not comment on any production figures, but its mobile chief DJ Ko did hint at improved sales for the Galaxy S7:

“Although I cannot give you detailed numerical values, it seems that Galaxy S7 will have better results than Galaxy S6. All of our customers and partners are expecting a lot from Galaxy S7,” Ko said on the sidelines of the Galaxy S7 launch.

Samsung’s days of explosive growth may be over, but that doesn’t mean there’s no room for growth left for the world’s most important Android OEM. Samsung has been losing some ground in the mid-range and entry-level markets, while Apple’s iPhones are still going strong, particularly in China. That said, Samsung has a very potent weapon in the Galaxy S7 and S7 Edge, which take everything we loved about the previous generation and add improvements like a microSD card, waterproofing and gaming optimization.

Samsung-Galaxy-S7-Colors-3See also: The 5 best Galaxy S7 and S7 Edge features43

Do you think the Galaxy S7 and S7 Edge will beat out the S6 to become Samsung’s bestselling phone ever?

  • MaLik Hadi

    11 march is releasing date of samsung s7/s7 edge…but I was shocked when i saw these devices already available in Pakistan…but for high prices…samsung prices are usually high here than other countries..

  • cdm283813

    We are only 2 weeks away and some of these pre-orders will arrive a few days prior. Pretty impressive what Samsung can do. Even Best Buy started setting up demo units. Shows you how far Samsung has leapfrogged the Android competition. We don’t even have pricing or exact dating for the LG G5.
    Only Apple can consistently release a phone within 2 weeks of being announced.

  • Abd

    Samsung and others prices go down fairly quickly while apple stays very expensive until next iphone.

    • Josh LaCelle

      That is because there is only one phone running iOS – the iPhone. Hard to keep a good resale value on phones when there is so much competition in the Android world.

    • JDMillest

      Apple users doesn’t like choices.

      • Martin Jastram

        apple users donßt like phones that actually DO stuff. :-))

  • Al Green

    get rid of the video ads on your site, the site is terrible now. nothing worse then getting jumped around the page as ads change/load. terrible experience.

    • AvalancheRyder

      I thought there was an issue with my browser, the same thing is happening to me. I can barely even read an article without the page jumping all over. AA please fix this!

      • Martin Jastram

        as posted before, use adblock. they´ll learn the lesson and you can also tweak it to show unobtrusive ads.

        you can also use flashblock to show everything, htats not flash.
        to see a video, you actually want to see, suffice to click the flashblock icon and it starts just as usual

        • Dennis Furlan

          Chrome comes with a built-in setting that allows users to stop all plug-in content, and then start it yourself with a click if desired.

    • Dennis Furlan

      I use the Adblock Plus extension on my Chrome browser, and I don’t see all those video ads. In fact, it was video ads playing aggressively in the background that caused me to install the extension. Otherwise, I generally don’t mind ads, but I do have a problem with auto-play videos — big time.

      • Martin Jastram

        same here. ads need to be okay for the content to have quality.
        but the streaming videos are just hateable – even more so on youtube.

    • Kyng

      I use adblock as well…because of aggressive video ads, and the fact that all these sites use third party ad providers who push malware infested ads. Need ad revenue? Fine. But don’t think you can clog up my bandwidth and infect my system while doing so.

  • satsmine2k4

    Would have bought one if this had stock android- don’t want to spend $800 on something that will lag like hell in 2 months.

    • Dennis Furlan

      I have a Samsung Galaxy S6 edge, and it doesn’t “lag like hell.” It actually powers its way through most tasks. It does still have some RAM management issues, but since the processor is so fast, any app reloads are fast, too. And the specs on the S7 are noticeably better, TouchWiz is slimmed down further, and early reports on RAM management are good.

      • satsmine2k4

        Really, Idk i had the s6 edge for 6 months and couple of months from the purchase- it was slower than the nexus 5..

        • Terrence Thompkins

          The speed difference for me wasn’t even noticeable. I also have the Note 5 and that phone is still just as fast as the day I brought it. I do find stock boring so I probably will never purchase another Nexus again.

          • Martin Jastram

            i see your point, but the nexus is made only for two things: developing apps, and rooting.

            out of experience i can say, that rooting is very rewarding, if you want something interesting – and what better place to start, than a nexus?

        • disqus_7XunpanFgK

          Complete and utter b.s. If your S6 slowed down it is something YOU did to the phone. More than likely downloaded crap from unsafe sources. That is your fault, not the phones.
          I’ve had the Edge+ for 6 months and it is still as fast now as on day 1.

          • Martin Jastram

            most people don´t perceive their phones getting slow – they assume, it´s the new devices, that are getting faster – which up to a point is certainly true.
            but still, if you compare a freshly set up phone to a used one with lots of (absolutely safe) apps installed, there is a notable difference.
            If you don´t do too much stuff with your phone, your claim might even be kind of right – although you might take in acount, that your S6 wasn´t too fast to begin with, compared to if it was running Vanilla.

            even if you don´t do too much to your phone, the app updates, that happen all the time, do slow it down.
            few apps get updates for better performance, but for more or new features – that invariably influence the phones performance.
            to be noticable this might take more time than 6 months. but invariably it´s gonna happen.

            even as TW has been streamlined a lot – the preinstalled crap apps haven´t – at least not on the A5, that I had the oportunity to take for a spin.
            suffice to say, the brand new A5 perfomes comparably to my 2014 Moto G.
            In my eyes, that´s a very sad samsung story, regardless of your experience

          • satsmine2k4

            Dude! seriously, a swipe right is all I did on s6 and nexus 5. obviously n5 finished that action much faster

          • satsmine2k4

            Nope.. disabled most of sammys bloat… Not rooted have around 50-60 basic apps from google play.

      • Martin Jastram

        compare it to a version with cm and you will never post a comment like this anymore….

    • Daggett Beaver

      To paraphrase a Joe Hindy quote:

      Google/Nexus fanboys: “Be together, not different.” “Every phone should have stock Android.”

      LOL

      • satsmine2k4

        Don’t mind being different as long as there is a version with stock android or at a minimum a bugless flashable stock android version.. I mean the nexus 5 will be faster than the S7 after 2 months of use.

        • The-Sailor-Man

          No one except of the tech media and few loud screaming freaks like stock Android over the great TW.
          There was Google Edition that was complete sale flop.

          • Martin Jastram

            mind the time and state of android, when it came out. there is still stuff missing in marshmallow – but not much anymore.
            i would buy a GP edition of the S7 in a heartbeat, and if more people had experienced the difference, they would too.
            no one likes a bogged down, complicated phone – ask apple.

        • Martin Jastram

          it already probably is…

      • Martin Jastram

        who cares for stock? it´s the bloat, we hate.
        i just got rid of my OP 2, that would have been the perfect example for the difference – if it was only working relieably.

        now i got a nexus 6p, which works great, but definitely lacks in those nice features, like double tap to wake, gesture support and a couple other nifty additions, manufacturerers like OP or motorola do and that can be found in lots of custom roms.

        it´s what manufacturers like samsung, LG, huawei and the likes do, that´s just plain hateable.

    • Martin Jastram

      …and undeniably you are right – still, people won´t notice, whats happening…sigh…

  • Daggett Beaver

    Absolutely the S7 and S7 Edge will beat out S6 sales. I’m a Samsung fan (mostly because of the displays) and I wasn’t even interested in the S6 or S6 Edge. I’m drooling over the S7 Edge.

    • Dennis Furlan

      I don’t know. The big challenge for all these smartphone manufacturers, including Apple, is that the market has become saturated and the product life cycle is maturing. So, even if newer phones introduce great features, there are fewer potential consumers out there to reach. It’s why sales for all these manufacturers are declining, including Apple with the 6s.

      • AbbyZFresh

        Apple sales went flat because the 6S offered no real compelling features outside of force touch to entice people to upgrade.

        Samsung has millions of people who held off the S6 because of the lack of micro-SD support and small battery. Both problems have been addressed on the S7 and will surely surpass the S6 easily.

        • clynaet

          Agreed. I switched from the iPhone 6 to the Galaxy S6 after trying the Samsung $1 promotion last year. Was (and still am) very impressed with the better quality of Samsung’s camera, screen, smaller bezels for improved screen ratio, personalization, etc. over the iPhone. Wasn’t aware of this until I tried the Galaxy S6. Once I observed this I then started reading the more scientific reviews at sites such as DisplayMate, DxOMark, etc. What an eye opener!

        • Dennis Furlan

          I don’t even see 3D/Force Touch as a compelling feature. More like a gimmick.

        • Dennis Furlan

          I’m not so sure the math is that simple. If past Galaxy owners were so eager for those features, plus replaceable battery, then why were sales of the LG G4, which has all of them, so poor? Again, I think the market is saturated.

          • The-Sailor-Man

            He told you ‘Samsung has millions of people who held off’
            Not LG

          • Dennis Furlan

            I know. If those features were so important to those Samsung owners, and Samsung didn’t provide, why didn’t at least some significant chunk of them buy LG? Are you following?

          • Martin Jastram

            it is saturated. sure – but lg has lots of problems going on in their design and marketing, i think.
            one has to ask, why they did they do a redesign of the G5 – again?
            they developed a unique and attractive design with the g line and all of a sudden they change – everything!
            no evolution, rather revolution.
            as much, as we hat the boring all over again desings of apple and samsung, as much do they give relieability, recognizability and obviously hit a nerve with consumers. (htc is failing for doing this too much and for other reasons too).

            as a consumer i stand there every time and wonder, why lg does it.
            they did lots of great designs, but at every corner, they flipped it all over and did something different, that – at least to me – wasn´t in any way connected to what they did before and wasn´t recognizably LG.

            as a consumer, i donßt know, who lg is as a brand.
            i think, this is the problem, they are suffering and this is, what sets apart samsung and apple.
            this year will be a succsess for samsung – mark my words.

        • Martin Jastram

          i´m pretty sure, both was intentional.

      • SnakeSplitskin

        I disagree. There are more opportunities than ever to upgrade your phone
        even after having it less than one year. The phones that take
        advantage of this are the phones that offer solid value, excellently
        implemented advanced features, and a nicely designed ergonomic package.
        Where the S6 failed in those respects the S7 and S7 Edge delivers.
        Samsung definitely has a hit on their hands even more so than the S6
        series. I think the clenchers are larger batteries,excellence in
        extremely low-light photo quality, inclusion of micro sd, water
        resistance rating, and improved ergonomic design in an already proven
        and popular design package. Having the display in the industry
        reinforces all the other features.

  • wcjeep

    This may be the first phone I pre-order. I usually wait for it to come out. Throwing in the new gear headset is great. No more holding the Google cardboard.

  • BIG YULS

    Its going to take the top spot in every market watch