Google will launch Project Ara market pilot in Puerto Rico later this year

by: Jimmy WestenbergJanuary 14, 2015

Google Project Ara Large

Google has just announced that Project Ara is making its way to Puerto Rico for its first market pilot later this year. Earlier today in Google’s second Project Ara developer conference, the company laid out its plans on how exactly they plan to proceed in getting the modular smartphones into consumer’s hands. In the second half of the year, Project Ara will be launched in the United States territory on both OpenMobile and Claro.

project ara update .2

Google chose Puerto Rico for a few different reasons. Firstly, the mobile phone market is largely diverse with a broad number of users on smartphones and feature phones, all spread out in a wide variety of US carriers, Puerto Rican carriers, as well as local mobile carriers. Puerto Rico also has a 1:1 ratio in terms of sales with high-end flagships to entry-level devices. Puerto Rico also abides by FCC regulations, so Google won’t need to sidestep any regulations while still in the planning process.

Google’s ATAP venture will be opening up a number of “food truck-style” vehicles on the streets of Puerto Rico in order to sell Project Ara devices and extra modules. At the time of launch, Google says they’ll have 20-30 Ara modules available across multiple different categories. In order to expand their reach, the search giant has partnered with 11 different schools in the University of Puerto Rico system to invite developers on board if they’re interested.

project ara .2 update

We also saw an updated version of the “Spiral 2” hardware, which is the current device being tested. The newest model boasts a NVIDIA Tegra K1 processor, a 720p display, 5MP rear-facing camera and much more. The Spiral 3 skeleton is the device Google plans to launch when the market pilot comes to Puerto Rico. The company plans to release an updated and improved version of the Sprial 3 when the device hits the mainstream. So we’re still far away from seeing anything come to market, but at least we have a more updated vision on what’s to come in the second half of the year.

We’ll be sure to fill you in once more details surface about the upcoming Project Ara launch.

  • MasterMuffin

    I’d get Nvidia K1 and a 480×800 display just for benchmarks :D

    • reda zaher

      i’d go with snapdragon 810 with tegra k1 and qHD diplay
      how’s that for benchmarks

      • MasterMuffin

        U wot. Those are 2 different CPUs and qHD is higher than 480×800

        • reda zaher


        • reda zaher

          it’s worth it

        • reda zaher

          i know that’s why it’s a phoneblock

        • reda zaher

          or i can give it 10 cpus and an 8k display

          • MasterMuffin

            You know there’s an edit button, no need for 4 replies o.O

    • Thought the same thing! :D

    • Badouken

      Id remove the camera and USB charger and add two more batteries! Boom 9000 mah with the phone still being slim! lol

    • crutchcorn

      So you working for Samsung? :P

  • Alexis

    Fonblocks come to reality

  • Josue Carrion


  • crutchcorn

    I love Ara, can’t wait to see more. :D

  • Gideon Salim

    Interesting progress. Hope to see it on the market soon :)

  • James Donut

    Oh please make this be available to asia.

  • Alex Ray

    All who believes that the modular devices concept will fail, you are wrong. Modular phones and other devices will become extremely popular, especially in such countries as India, Indonesia, Malaysia, Philippines. For people who can’t afford to buy smartphone every year modular phones will be true money saving solution. I’ve recently made the transcript of the interview with Paul Eremenko, the head of Project Ara (available here ). Paul says that Projest Ara is not only about saving money, but also about healthcare diagnostics and many other social benefits. You may join discussion at and share your ideas about possible features of modular phones. Let us know your opinion.

  • Ezio Auditore

    the module for battery look small…how much mAh is it gonna be?

  • Jeansen

    i would go with an endo that has expandable storage, and 2 frontfacing speakers……I hope the are think about that in the spiral 3