Polaroid Selfie is a rebranded Oppo N1 clone, and Oppo doesn’t like it

by: Matthew BensonJanuary 10, 2015

It’s hard to believe, but less than a decade ago, Chinese electronic products were often likened to KIRF status, an “affectionate” term coined by the staff at Engadget to describe products from the country that were literal copies of other devices. These days however, big name companies from China such as Xiaomi, Huawei, and Oppo are seeking to change things up and make original, highly competitive products. The products are so original, in fact, that now it seems Western OEMs may be the ones copying the creativity.

Oppo, maker of the Oppo N1 and N3, is none too happy with the new Polaroid Selfie smartphone shown off at CES 2015, which also makes use of a rotating camera module. Take a look at Polaroid’s Selfie…

Polaroid Selfie

Engadget Polaroid Selfie

Polaroid Selfie

PCMag Polaroid Selfie

And its inspiration…

Oppo N1 aa 13

Oppo N1

Oppo N1 aa 15

Oppo N1

The similarity between the two devices cannot be disputed, and it seems Oppo has caught wind about the situation and is none too pleased about it. Here’s what the company had to say about the situation in a statement:

It was recently reported that the Polaroid Selfie smartphone released at the CES 2015 has a remarkably similar design to the patented rotating camera phone OPPO N1. However, OPPO has not licensed the design of the rotating camera to any third parties, nor has us done that in any OEM way. We will continue to keep track of the event and reserves the right to take further legal action.

OPPO is committed to delivering our customers with the most delightful electronic experience that is full of surprises through meticulous designs and smart technology. OPPO holds strong respect to intellectual properties and any innovation of technology and design. Sustainable innovation sits at the core of our business, and has made OPPO being a mostly talked new brand in the mobile industry.

OPPO does not stop here with the rotating camera on N1. An upgraded model, the N3, was launched in late 2014 featuring a motorised rotating ‘selfie’ camera, which could rotate for 206 degrees and makes new shooting modes like auto panaroma possible. Perfect for hands free selfies!

The situation is complicated by the fact that Polaroid appears to have simply rebranded a device called iNew V8, available in the Chinese market, that has been described in several places as an Oppo N1 clone.

inew v8 (2)

Very likely, Polaroid simply contracted iNew for a white label order, which means that Polaroid’s main contribution to the product is the logo on the back. That doesn’t get Polaroid off the hook, of course, it’s just a reminder that things aren’t always what they seem, especially when it comes to small companies eager to get products on the market.

It’s hard to tell if anything substantial will come out of this. Oppo’s threat of “further legal action” leaves room for interpretation and the fact that iNew v8 is selling freely in China and elsewhere suggests that Oppo is already having a hard time enforcing their — potential — intellectual property. It remains to be seen whether or not Oppo will find it worthwhile to pursue Polaroid in the US.

  • Barry Crosby

    Good artist copy, Great artist Steal

    • MasterMuffin

      – Jobs

      • Airyl

        – A means by which you have to do a series of repetitive, menial, and sometimes dangerous tasks just to earn an amount of money that is not even enough to pay for rent and bills. 15-30 percent of the money is “collected” by the government,
        depending on the state, corporation, and country where the work is
        done. Usually the work is accompanied by a self-centered,
        non-reasoning, short-term-profit oriented dogfucker called a boss who gets sadistical pleasure from yelling at and even firing the subordinates.

        Although it is stated that college students get better paying jobs,
        that is usually by pure luck, regardless of the number of “connections”

        • MasterMuffin

          … Yes

          • crutchcorn


      • Barry Crosby


        • Airyl

          Pablo Diego José Francisco de Paula Juan Nepomuceno María de los Remedios Cipriano
          De la Santísima Trinidad Ruiz y Picasso.

          • crutchcorn

            Steven Paul “Steve” Jobs

    • Syukri Lajin

      this is worse than copying and stealing. lol

    • abazigal

      The quote is not wrong, but it often gets interpreted out of context. The author was referring to ideas, in that it is okay (and even encouraged) to take an existing idea and put your own positive twist or spin on it. It was never meant to imply that it is acceptable to copy a concept wholesale.

  • Wiggysan®

    The Chinese getting copied …….. how the world turns.

    • Guest123

      Actually Nokia and Samsung had rotating camera in much earlier. So technically, Oppo still copied.

      • abc905

        buuuut… were they MOTORIZED?

      • Airyl

        Not on a smartphone, and never this advanced. Still, I guess they copied the concept.

        • rafaelinux

          Yes on a smartphone.

      • Sure, they copied the rotating feature, but copying the design itself? That’s just bad.

      • Chong Wen Hao

        Not exactly. The way you say it can mean that all the phones made today are a copy of the first phone. It was not as simple as a copy and paste for Oppo.. They had to look for a way to fit a much more complex camera into their phone. You can say that Oppo is inspired by the other two phones but it is really unfair to say that Oppo copied them.

      • disqus

        actually the casio qv-10 had one that pre dates them all as it was the first digital camera i ever bought and the camera rotated 360 ,really good camera but a total brick by modern standards

      • s2weden2000

        not the same type..earpiece and camera in one…

    • systemupdate

      Next stop, Chinese copying Chinese, copying Chinese!

      • Abraham Guerra


  • MasterMuffin

    That’s shameless o.O

    “And it’s inspiration…” its :)

    • Anonymousfella

      Something about great artists stealing…uhh i mean taking inspiration!
      EDIT: didn’t see your comment below…someone has already mentioned it. I’m late! :p

  • realy

    my computer dose this too its called copy and paste :)

  • G0ntar

    Still looks like crap, same as oppo

  • Oobiewan

    That’s a bigger shame than the surprisingly terrible icons on the N1. Jesus, how ugly they are

  • Mpompi Lougano

    And is nothing unique ..so stupid and ugly design …a crap …total foolish to copy a Chinese device

    • Airyl

      Actually, it is unique. And innovative, even if slightly gimmicky.

  • Nicholas B Scott

    Karma mothasuckas!

  • skarli

    Computer says yes

  • Ohh

    Who care? Just make sure it better and cheaper! Square with screen and rotate camera, you can’t petent that. Just Like Apple said Samsung copied iPhone that stupid ( Samsung never copied ). Can Polaroid change the name of the phone ( iNew , come on can Polaroid think of something else )

    • TheNewGuy

      Lol.. You didn’t see the presentations by samsung design team and ceos where they had stuff like ‘people want the iphone.. Make it look like the iphone’?? Why do you think apple won that idiotic court case? Because samsung left evidence of their copying lying around..

      • Ohh

        I’m being sarcastic

  • Marty

    Bring is the patent lawyers. [Apple grins]

  • Scott Ricketts

    I remember Polaroid suing the crap out of Kodak and taking Kodak out of the instant picture business. I find this new business model of Polaroid’s to be highly hilarious.

  • Annaise

    LoL what the hell is polaroid doing? >_< while others take the opportunity to introduce new tech stuff, here comes polaroid showing crap from last year hahaha. What's worse is that they just displayed a clone product and slab their name on it. Hahaaa

  • They could’ve tried altering the design facepalm

  • crutchcorn

    God damn it guys… What the hell are you doing Polaroid?

    • Anonymousfella

      Trying to be relevant in today’s digital world…

      • crutchcorn

        It failed. And here I was exited.

        • Anonymousfella

          Correct. It’s funny to see try Kodak and Polaroid coming out with smartphones with extra focus on photography when there are already OEMs doing the same thing. Kodak’s PR guy at CES was saying they got into the business(of smartphones) to make taking and sharing photos easier. But the current method of sharing works just fine! Click to shoot. Tap to share. It really couldn’t be any easier…

          • crutchcorn

            Yeah, it kinda is. However, you Kodak camera at lease seems really stellar… This… No…. Kodak should do Ara. :D

          • Karly Johnston

            Yeah, but Polaroid has far better brand awareness than OPPO. The whitebox RCA tablet has actually sold enough to take a notable chunk of US tablet market share. If Polaroid can do the same thing through a whitebox phone, at least they make some money off the brand. Selling anything from China is all about customer support, RCA tablet sells because it has a CS number that will replace your tablet when it blows up so it still lives. Polaroid will ship replacements unlike OPPO which has no state side CS.

    • Karly Johnston

      Same thing RCA does with those Walmart tablets.

      • crutchcorn

        Yeah, but they have nothing worth talking about and no reputation. (not Polaroid anymore but…)

  • Karly Johnston

    The really sad part is Polaroid has been off the charts for a decade but has better brand recognition than OPPO ever will.

  • Aaaight

    Kinda funny that a Chinese company sues someone for copying.

  • MattEgansHairLine

    How short is roiders memory? Very.


    I guess this is what is considered ‘innovation’ with roid.

    • Renaldi I.

      What do you mean by, “roiders”? I’m pretty sure this community is known for smart phones, not muscle building.

      • MattEgansHairLine

        I’ll keep it simple (I assume English is not your first language):
        On the screen there is what is called a ‘window’ in this window at the top is a long thin box, the text will start ‘www’ or ‘http’, after that bit you’ll see some words, they say andROIDauthority.com….

        Okay we are getting somewhere.

        Then in that thin box at the top, now type:

        • Jimmy James

          Hmmm. That urban dictionary article sounds like it was written by a sad/angry lonely coder, that feels their place on earth is better than everyone elses. :( Megalomania 2015 coming to a web browser near you!

          • MattEgansHairLine

            Authored by Andy Rubin, I heard he got ‘moved from roid’ because he kept making comments public that show how much he copied iOS.

        • Renaldi I.

          No ANdroid fan here identifies as a “roider.” Also, if you’ve just come here to troll ANdroid fans you could at least use the preferred derogatory slur, ” Fandroid.”

          Notice how no one cares about a white device flip phone?

          • MattEgansHairLine

            Calm down, Roid Rage is bad for you dude, try an OS that works properly, you might lose that roid rage.

          • Renaldi I.

            Calm down, No one is raging, except maybe you. Maybe you’re just jealous of how smooth KitKat 4.4 is on my shiny Nexus 5 is, because I can honestly say that is is the stablest Android so far. Do you have anything else to do besides put words in people’s mouths?

  • Sathira Katugaha

    copyception! damn that’s hardcore

  • Ray

    I remember when I was “inspired” by Bertrand Russell, and used that “inspiration” for an essay… but then I was told that it was plagiarism.


  • RH

    Oppo makes an N1…then possibly through some magical & creative business practices, “starts” another company, and releases a so called knock off of the N1 at a reduced price, then whoever it is that now owns polaroid, releases a so called clone of the N1, Oppo gets “mad” drumming up FREE publicity for the N1. Somewhere down the line, it will probably be discovered that BK electronics owns or has at least a controlling interest in all the companies. Hey, they did it before with the OnePlus, which is also owned by BK electronics, which also owns Oppo, so nothing surprises me.

  • disqus

    surely they must have licensed the design , if it was a Chinese phone i could understand it but a main manufacturer wtf?

  • Luis Martinez

    I really like my oppo n1. I’d like to see someone try and copy the vivo x5 max. Now that would be quite a feat.

  • Jose Torres

    With so many phones out and such a limited range of variation to how they could design a phone, it was a matter of time that this was going to happen.