OnePlus sold around 1.5 million One units in one year of availability

by: Bogdan PetrovanJuly 23, 2015


The OnePlus One was officially unveiled in April 2014, but the device only started shipping to customers in late June. Since then, OnePlus has sold 1.5 million One units, the company’s Carl Pei told the Wall Street Journal in an interview.

Carl Pei, who co-founded OnePlus together with Pete Lau in 2013, offered a brief overview of the startup’s growth over the last 12 months. OnePlus now has over 900 employees from more than a dozen countries, sells its phone in 35 markets, and has two satellite offices in Singapore and Bangalore, with plans to open up shop in Europe and the US.

Back in January, OnePlus revealed it sold “almost a million” OnePlus Ones in its first six months of availability, and it looks like the company managed to keep a steady pace in 2015 as well. That was helped by the fact that OnePlus phased out its infamous invite system – the OnePlus One has been freely available since April, operated a $50 price cut, and extended the number of countries the One is available in, including the massive Indian market.

In the interview, Pei talks about the motivations that animate him, personally, as well as OnePlus as a whole and the challenges the company has been facing, but also about his personal life and his Uber- and Airbnb-powered lifestyle.

As for the OnePlus 2, there is no new information in the interview, so we’ll have to wait for the official unveiling on July 27. There are some hints about the philosophy behind it though:

In the beginning you focus on your flagship phone and the early adopters. What do they want? They want everything. The OnePlus 2 has everything. We don’t want to compromise on anything.

Even if we don’t have the best specs, it doesn’t mean we aren’t delivering a good product to our users. Specs shouldn’t be the thing that users worry about. They just need to think about whether they like using this product.

OnePlus hopes it will sell 3-5 million smartphones in 2015, though that seems like a very ambitious target, considering it managed to move 500,000 units in the first half of the year. The pressure is on for the OnePlus 2 to be a success, especially now that OnePlus can no longer rely on Cyanogen for its software. On the flip side, an improved distribution network, a better grasp of the demand, and a third smartphone model, expected later this year, could help OnePlus meet its target.

The first images of the OnePlus 2 just leaked through China’s TENAA database, while known specs include a Snapdragon 810 processor, 4GB of RAM, USB Type-C, and a fingerprint scanner. For more on OnePlus 2, check out our rumor roundup!

  • Tayyab

    Yeah I really hope it doesn’t look like those pictures of the TENAA database.. That really sucked, specially from the back, the Camera seems to be really oddly placed, it’s practically annoying to see. :(
    I was really looking forward to this phone, I am an avid fan of my One and have been waiting a long time to upgrade to 2.
    But if it looks like that, I might wait for the model coming later this year.

  • Asher Harris

    probably has something to do with your stupid invite system….

  • AB Aldo Payardu

    I myself ordered 15 OnePlus Ones for my friends and Family.

    • retrospooty

      Did any of them die? I had heard they had some quality/failure issues.

      • AB Aldo Payardu

        I am sorry that i couldn’t reply you soon. There was one unit which had serious touch screen issues which i returned and got a refund.

  • s2weden2000

    That’s right!

  • Hitesh Singh

    @retrospooty:disqus what shite r u talking about? Bought 3 OPO last August , no problems and still going strong!

    • retrospooty

      I am talking about reported quality issues and high fail rates. I don’t know personally, I don’t have one, I am asking if any of doods 15 have had issues.

    • Nopanand Kasemsri

      In my experience, I’ve bought iPhone 5 16gb.for 820 usd. Now aluminium body scratch, battery die, vibrate button problem, charger cable damage etc.
      But for 400usd. OPO 64gb. everything working well so far.

  • Marc Perrusquia

    You really don’t have anything better to do them annoy the hell out of people in Android websites?

  • bao brain

    Specs shouldn’t be the thing that users worry about. They just need to think about whether they like using this product.

    If you have mediocre specs, then the UX will also drop.

  • michael caley

    I have a OnePlus One and it has been good, but there are a lot more phones that have pretty good specs like the Asus Zenfone 2. I guess a lot has to do with the price and their operating system since it won’t be shipping with Cyanogen. I tried their Oxygen OS but was surprised that the camera app didn’t do 4k like Cyanogen, it seems like they built the phone they would take full advantage of its specs.

  • MSi_GS70

    such ugly and not evne good phone and so much takls bout nothig…

  • squiddy20

    You do realize all those stupid emojis don’t show up on most desktop browsers, right? I assume they’re all monkeys, and in that case, you’re clearly nothing more than a child playing with digital stickers.

  • Karly Johnston

    Rather pathetic numbers considering Zenfone 2 sold 2 million the first month, same for Idol 3.


    Wonder how many more they would have sold had it not been for invite system.

  • Sharonjfritts

    Roking way earning uthority < Make It Easy