If there is One phone that takes the cake for the most unusual string of strategy this side of the Twilight Zone, it would have to be the OnePlus One. Well received by all those who have One, its saga is already epic: first released with Cyanogenmod pre-installed, then later with the Oppo’s Color OS, the only way to get One has been by invitation. This already created a major demand downer, as given the affordable price and excellent specs, it was certainly a coveted creation. Then you throw in an aggressive marketing campaign that bordered on misogyny and the cancellation of the much-heralded bamboo back cover, chances are the reasons you’ve probably heard of this device are all the wrong Ones.
Still, never One to lose sight of its goal, OnePlus began to show an interest in plans to launch the device in India this December. Then word came of an online retailer stepping in for distribution, along with nation-specific invites.
Well, the proverbial cat is finally out of the bag, as it now appears Amazon will be the exclusive retailer for the One in India. The device is estimated to sell for around Rs. 25,000 (about $400) for the 64GB variant. How the invite system will play in remains unknown (as does the official Amazon announcement, given the “mystery” device in the lead picture), though some still question the reasons OnePlus makes the One available through an invite system.
For all those who want to brush up on the One, make sure to check out our portal to all the coverage we’ve done over the past year!