Motorola talks more about Moto’s future, Moto E and Moto G aren’t going anywhere

by: Andrew GrushFebruary 22, 2016

Moto X Pure Edition-7

Back in January reports hit the web that Motorola would soon be no more, with future products using the Moto name, but not necessarily the Motorola branding. The idea was that the Vibe line would continue as the brand for entry level, and Moto for flagships and mid-range. At MWC 2016, Motorola clarified things a bit more, reassuring folks that Motorola isn’t going anywhere.

The Motorola team and name will continue on going forward, it’s just that the brand name might not be as common on the actual consumer products that ship, with some products potentially opting to use Lenovo branding instead, though the Moto batwing logo will certainly continue to be used. Regardless of what is on the box – Motorola or – Lenovo – the important thing is that the Moto family will continue on, and that includes the Moto E and Moto G series.

Lenovo has no plans to introduce the Vibe series to the US at all, Moto E and Moto G brands to stay

Initial reports suggested that this high-end focus for the Moto brand would mean the end of the lower-tier G and E series, but thankfully that’s not the case. In fact, Lenovo has no plans to introduce the Vibe series to the US at all, meaning that Moto products will continue to be the only Lenovo handsets offered stateside. Though he admits this could eventually change in the future.

Lenovo VIBE K5 K5 Plus AASee also: Lenovo announces the affordable VIBE K5 and K5 Plus smartphones at MWC 201612

According to Motorola’s Rich Osterloh, “That’s basically no change from what we were doing at Google,” just some potential branding changes. Of course, that’s not necessarily 100% true, given we are already seeing changes when it comes to update timeliness, but that’s a topic that Motorola steered clear away from.

As for the design language and entities between the Vibe and Moto brands? Osterloh says that both brands will keep their existing identities, though software, testing practices, and even some of the under the hood elements may increasingly become more unified.

Lastly, Motorola also mentioned the Droid brand, which has previously be sold as the “Droid by Motorola” line. It’s hard to say if this will continue, or if Lenovo or Moto will be used instead, but Osterloh says the company is “in talks with Verizon on how future Droid phones will be labeled.”

What do you think, does Osterloh’s latest words ease your fears? What do you think of Motorola’s direction under Lenovo? Let us know your thoughts in the comments.

Read more: MWC 2016 – latest news

  • Aadhithya Sekar

    Close to stock Android experience and Motorola software enhancements are the two key areas where Lenovo shouldn’t bother to interfere.

    • Bhagya Bharadwaj

      and timely updates to atleast 2 versions post the release of the phone, which seems to be in jeopardy.

    • Sean Brown

      Agreed, the whole reason why Motorola’s moto brand of phones is so popular is because of the fact that they run stock Android as a Google Play edition device. If Motorola where to change this, I doubt that the popularity of their phones would hold.

  • Renato H. M. de Oliveira

    The same points as previously said, plus great bang per buck.

  • Anothermuse

    I wish they would quit taking the chickensh*t route on things like updates. Before the new lines hit just tell is what the plan is. Except for Droids Moto is going without carriers so they have the ability to do timely updates. If they are choosing not to, tell us before we make the purchase so you don’t stick anymore customers like you did with ATT & Verizon 2014 X’s.

    I like the phones, but I want some comfort that they will do what they say. Not saying anything isn’t comfortable at all. Grow a pair Rick and tell us the plan please.

  • Daggett Beaver

    “Moto E and Moto G aren’t going anywhere”

    Says it all.

  • Ronald Sims

    Glad they are not doing away with the G and E series, now about those updates…..

  • Ronald Sims

    Also, can a new Moto get a super AMOLED screen? I like the screen on my MXPE but it feels a tad lifeless.

  • MeanDroid

    Lenovo is failing with the updates timeline big time…Customer service is bad now…Moto help app no longer gives the chat option…The Moto forums have become a joke…and I bet the manufacturer team is going to start to cut corners as it seems that Lenovo new strategy is 1 update per model and no more.

    ? RIP Motorola you will be missed!

  • Redsun

    The G isn’t even available on Verizon with LTE

  • Stefano Gonzales

    Such suspicious

  • Mail carrier

    My current phone after all Samsung is a Motorola Nexus 6. Best phone I’ve ever had! Nexus needs to pair up with these guys and make another with SD card support. Keep the dual speakers, they’re awesome. I’m going with a Droid Turbo 2 or maybe 3 if they make another for my next phone.

  • Bob 99

    My Moto G stopped getting updates less than 1 year after I purchased directly from Motorola. 1 update. Very disappointing.

    • Sandro Mancini

      Isn’t Moto G 1st gen supposed to get Marshmallow?