Back in January reports hit the web that Motorola would soon be no more, with future products using the Moto name, but not necessarily the Motorola branding. The idea was that the Vibe line would continue as the brand for entry level, and Moto for flagships and mid-range. At MWC 2016, Motorola clarified things a bit more, reassuring folks that Motorola isn’t going anywhere.
The Motorola team and name will continue on going forward, it’s just that the brand name might not be as common on the actual consumer products that ship, with some products potentially opting to use Lenovo branding instead, though the Moto batwing logo will certainly continue to be used. Regardless of what is on the box – Motorola or – Lenovo – the important thing is that the Moto family will continue on, and that includes the Moto E and Moto G series.
Lenovo has no plans to introduce the Vibe series to the US at all, Moto E and Moto G brands to stay
Initial reports suggested that this high-end focus for the Moto brand would mean the end of the lower-tier G and E series, but thankfully that’s not the case. In fact, Lenovo has no plans to introduce the Vibe series to the US at all, meaning that Moto products will continue to be the only Lenovo handsets offered stateside. Though he admits this could eventually change in the future.
Lenovo announces the affordable VIBE K5 and K5 Plus smartphones at MWC 2016
According to Motorola’s Rich Osterloh, “That’s basically no change from what we were doing at Google,” just some potential branding changes. Of course, that’s not necessarily 100% true, given we are already seeing changes when it comes to update timeliness, but that’s a topic that Motorola steered clear away from.
As for the design language and entities between the Vibe and Moto brands? Osterloh says that both brands will keep their existing identities, though software, testing practices, and even some of the under the hood elements may increasingly become more unified.
Lastly, Motorola also mentioned the Droid brand, which has previously be sold as the “Droid by Motorola” line. It’s hard to say if this will continue, or if Lenovo or Moto will be used instead, but Osterloh says the company is “in talks with Verizon on how future Droid phones will be labeled.”
What do you think, does Osterloh’s latest words ease your fears? What do you think of Motorola’s direction under Lenovo? Let us know your thoughts in the comments.
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