Moto X isn’t dead; Moto Z is a completely different animal

Moto X is alive and well. In fact, Moto X Force recently launched in multiple new markets around the world. Moto X and Moto Z do share some great qualities, but they ultimately provide different experiences and make our portfolio more robust for consumers looking for the perfect smartphone to fit their needs. Tech-hungry consumers who are looking to get a brand new set of experiences from their smartphone will turn to Moto Z and Moto Mods.

Although it looks like Motorola is, understandably, interested in pushing their new Moto Z line heavily, the Moto X label is going to stick around. We will probably be seeing the company unleash flagship devices with Moto Z branding, leaving Moto X for more upper-midrange options. The Moto Z line, after all, has the benefit of Moto Mods, whereas the Moto X line appears to be more of a vanilla experience.

What do you think of Motorola expanding their branding to make a distinction between the more familiar experience of Moto X and the novel, higher budget options afforded by Moto Z? Let us know your opinion in the comments below!