Kodak to launch a photography focused smartphone at CES 2015

by: Robert TriggsDecember 23, 2014

Kodak disposable camera

Smartphones may have made the point-and-click camera virtually obsolete, but Kodak is now looking to embrace mobile technology in order to make a comeback. At next month’s CES, Kodak and Bullit, a contractor for Caterpillar, Ted Baker, and JCB, unveiling the first smartphone in a range of Android mobile devices aimed at photography enthusiasts.

Little is known about the various products in Kodak’s pipeline, but we have been informed that the range will include two smartphones, a tablet, and a connected camera. One of these smartphones will be shown off at CES in January, while another 4G handset, a tablet and camera will be announced throughout the second half of 2015.

To differentiate its products from the range of capable smartphone camera choices out there, Kodak and Bullit will be offering bespoke image capture and sharing features, along with some remote management software, to help budding photographers keep on top of all their snaps. There is also a quick mention of easy photo printing, which could be useful.

The press release states that Kodak’s smartphone will offer “the latest Android OS and features found on high-end smartphones”, suggesting that a flagship Lollipop handset could be on the cards.

Are you excited to see what Kodak has to offer the smartphone market, or has the company waited too long?

Show Press Release

LONDON, December 22, 2014 /PRNewswire/

Iconic imaging brand Kodak and leading mobile device manufacturer Bullitt Group, have today announced that they will launch a range of Android-powered mobile devices offering best-in-class image management software and features along with great design and UI.

Aimed at – but not exclusively for – consumers who want a high-end experience but aren’t always as comfortable using increasingly complicated mobile devices as they would like to be, the range of smartphones and tablets will come pre-loaded with bespoke image capture, management and sharing features to offer a rich user experience.

In addition, advanced remote management software will be pre-installed, allowing family members and friends to provide help and support if needed.

“Kodak is one of the world’s most recognisable brands. It is trusted by consumers as a marque of quality and innovation,” says Oliver Schulte, CEO Bullitt Mobile. “We’ve taken that heritage and used it to inspire a range of beautifully designed devices that will let users take great pictures and edit, share, store and print them in an instant.”

Unlike other phones aimed at this target audience, the KODAK Mobile Device range will not compromise on design and user experience. With as much focus on design as well as usability, the range will stand out in a market segment that is currently under-served.

Adds Schulte: “Delivering simplicity without compromise, these devices will address a segment of the mobile device market that has been poorly served to date. By giving customers easy access to printing and sharing services while still offering the latest Android OS and features found on high-end smartphones, we will appeal to a large audience of users who value ease of use and stylish design as highly as they value functionality.”

Eileen Murphy, VP Brand Licensing, Kodak is excited to be entering the mobile handset market with the Bullitt Group. “We are impressed with Bullitt Group’s commitment to delivering a portfolio of products that embrace the quality and innovation that our brand is known for around the world.”

The first handset will be launched at CES 2015 on the Kodak stand in South Hall 1, Booth 21818. There will be further product announcements across the second half of 2015 including a 4G handset, a tablet and a connected camera.

The Kodak trademark is used under license by Bullitt Group, Ltd from Kodak.


  • pretty excited here!! Hope they follow suite from the Lumia line-up for their awesome cameras. How to succeed?? Great camera, great battery, great specs, no crazy apps like Samsung seems to throw your way (not all is bad tho) and low price….think they can do that?

  • Marty

    I’d be interested.

  • conundrum

    It’s interesting, but I really don’t agree with using terms like “obsolete” in reference to film and film cameras. People are still shooting film and the numbers are increasing as people look to something that allows them to be creative in other ways. Ilford, AGFA, Kodak Alaris, Foma, Fujifilm and other companies still make film. At-home processing kits are inexpensive and easy to use. Some young people are becoming interested in this medium that is available to them with the click of a mouse as anything else they buy online. Yes, the term used was “virtually obsolete,” but perhaps “not as popular as it used to be” would be better. (Also, some people using these smartphones still take bad photos!)

  • Juan A C

    I thought Kodak was bankrupt

  • Zman

    Last nail in coffin!!

  • crutchcorn

    I cannot wait! I love good cameras!

  • As a photog, got a soft spot for Kodak and its place in the history of imaging. They really weren’t prepared for the tectonic shift to digital and the simultaneous rise of the Asian powerhouses – despite a number of efforts and this is likely their last chance to become a player again – having gone through multiople corporate culture trauma and rounds of severe forced downsizing – that have effected whole areas like Rochester, NY.

    I’ve also wanted to see (and hope there’s a viable market niche for) at least a few truly photography-centric devices that happen to be capable smartphones or tablet/phablet devices as an alt to the slew of app-centric smart phones that happen to incorporate capable cameras. And they would have to be that kind of device IMO – the Kodak name no longer carries enough cachet to make any “me too” phone-cam a success. Unless, that is, there’s an easier than easy point and shoot mode than most phones offer for their old “Easy Shot” market I’m not seeing.

    But while personally disappointed won’t be surprised if they go low end consumer, having no rep in prosumer photography at this point.

    The devices I’m thinking of would, primarily, bite the thickness bullet with a device form factor incorporating a a true optical zoom – without losing all semblance of phone ergonomics and pocketability.

    I’ll bet you dollars to donuts most of today’s “iphoneographers” have not idea one of the actual and profound differences between changing perspective via focal length via zooming vs digital cropping. Though they may apprehend that walking closer or further away from their subject may have different effects than “digitally zooming” from a fixed location, whether they can articulate the difference or not.

    Anyway, I look forward with interest…. …and fingers crossed…

  • Josh Gilman

    Very interested. Kodak is iconic. Always rooting for the underdog.

  • Payal Kapoor

    Read More About Koday First Android Phone………….