2015 was a pretty rough year for HTC, and 2016 isn’t shaping up to be much better. Following a huge loss of over $101 million in the last quarter of 2015, HTC has just posted its unaudited consolidated revenue for February 2016. Revenue for the second month in 2016 sat at NT$4.2 billion, or roughly $129 million USD. That might not seem too bad at first glance, but comparing these numbers with the company’s revenue from the same time last year, it’s clear that they have some work to do. HTC’s February 2016 revenue is about 54% less than it was in February 2015, and roughly 35% less than it was in January 2016.
The Taiwanese tech company obviously needs a saving grace, and it looks like the Vive might do it for them. Pre-orders for the virtual reality headset just went live a few days ago, and the company supposedly sold about 15,000 units in the first 10 minutes. The relatively high price tag might be a bit too steep for some consumers out there, but that doesn’t seem to be scaring away investors. Over the past couple of trading days, HTC shares have increased by roughly 21%. HTC’s shares are now priced at $99 TWD, which is the highest they’ve been since June 2015.
HTC Vive international pricing set at €899
It should be noted that even though Vive pre-orders kicked off in February, those shipment numbers won’t be counted towards the company’s revenue until the headsets are actually delivered to users.
As we’ve been saying for awhile now, all isn’t lost for HTC. Their smartphone business might be struggling a bit, but that doesn’t mean VR and other wearables won’t help the company gain traction.