HTC’s February revenue disappoints, but investors remain happy about Vive

by: Jimmy WestenbergMarch 7, 2016


2015 was a pretty rough year for HTC, and 2016 isn’t shaping up to be much better. Following a huge loss of over $101 million in the last quarter of 2015, HTC has just posted its unaudited consolidated revenue for February 2016. Revenue for the second month in 2016 sat at NT$4.2 billion, or roughly $129 million USD. That might not seem too bad at first glance, but comparing these numbers with the company’s revenue from the same time last year, it’s clear that they have some work to do. HTC’s February 2016 revenue is about 54% less than it was in February 2015, and roughly 35% less than it was in January 2016.

The Taiwanese tech company obviously needs a saving grace, and it looks like the Vive might do it for them. Pre-orders for the virtual reality headset just went live a few days ago, and the company supposedly sold about 15,000 units in the first 10 minutes. The relatively high price tag might be a bit too steep for some consumers out there, but that doesn’t seem to be scaring away investors. Over the past couple of trading days, HTC shares have increased by roughly 21%. HTC’s shares are now priced at $99 TWD, which is the highest they’ve been since June 2015.

HTC Vive demo DerekSee also: HTC Vive international pricing set at €89911

It should be noted that even though Vive pre-orders kicked off in February, those shipment numbers won’t be counted towards the company’s revenue until the headsets are actually delivered to users.

As we’ve been saying for awhile now, all isn’t lost for HTC. Their smartphone business might be struggling a bit, but that doesn’t mean VR and other wearables won’t help the company gain traction.

Next: HTC 10 spotted again in new renders

  • daftrok

    The Vive is all they have. They clearly aren’t listening to their consumers on what they want. Even if the camera is amazing on the HTC 10, people have moved on after the third failed attempt. And now it’s a step back once more because of the lack of Boomsound speakers (if the renders are correct). This is pretty much a two-horse race now between LG and Samsung and even that is looking to become a one-horse race if modules aren’t marketable.

    • kurolife

      Seriously “They clearly aren’t listening to their consumers on what they want” just non sense, Samsung removed the SD Card and removable battery with the S6, the S3 S4 S5 were the same garbage plastic laggy phone and did people care? no. The thing is HTC cannot compet due to marketing budget, I see S7 ads in every corner of the street or at every carrier shop, heck even when I was on vacation on a third world country I saw Samsungs ads almost everywhere on the other HTC does not, the only ad I saw from HTC for the last 2 years was in the pannel of UEFA matchs and that’s all. And even more than that people gives a lot of shit to HTC because they are the small guy, but when it comes to the big guys, they don’t for several reasons, and one of them is because they fear the fanboys reaction and they keep in line with every other website more or less.

      • King_Android

        Its more than just marketing now though. HTC products are last to the race, they dont offer anything that the other more aggressive competitors offer, and their name is becoming more and more obsolete among everyday consumers. Marketing is just one aspect of what is troubling HTC sales.

        • kurolife

          the M8 and M7 came out one month before their respective Samsung competitors and way before their competition LG competitors or Sonys, did that change anything? this is a fact, which makes your whole argument … wrong

          • King_Android

            Um no. I’m talking about these last 2 interactions. A trend what some would call it. Not their last 4 of t year product portfolio. I never gave a direct statement to which devices or what as a whole. While it was first marketing now its not. Which is what I was stating. So next time comprehend and do a little thinking for yourself. Didn’t think I had to lay it all out there. And Sony isn’t a true competitor hell they don’t sell many smartphones either. Again before it was marketing. Now its a multitude of variables that come into play. Which is what my argument was saying.

          • kurolife

            So what did you mean? the last flagship from HTC came out before their Samsung and LG counterpart, this is the first time in a LONG while that Samsung flagship came before HTCs. we can talk about the rest of the portofolio if you want.

      • SnakeSplitskin

        The G5 & S7 are coming off of phones that had excellent cameras. The S6 and its variants were big news because of their new designs. The S7 is big news because of its camera’s phenomenal low-light performance. The G4 was big news because it pretty much matched S6 cameras with the addition of bigger aperture and manual controls. The G5 is big news because of its redesign and its modules while maintaining an excellent camera. Advertising has had nothing to do with why these phones outsold and will outsell HTC’s phones.

        With 2 iterations that feature a sucky camera when compared to other flagships, HTC has lost mind-share in the market and therefore market share. The M8 & M9 has helped ensure that no one is really paying much attention to the M10. Not even all the advertising in the world is going to save HTC.

        • kurolife

          HTC camera is, at least on paper, is a killed : same sensor as the Nexus 6P (which is regarded as one of the best camera phones of this generation) + OIS. The M8 (which basically what Samsung is trying to achieve only with smaller pixels ) and especially the M9 camera are pretty good (the only thing you need is reduce EV to -1). But here you are just making assuptions without waiting for reviews so let’s not get ahead of ourselves and see. And if you believe that it’s camera what sells phones then you can check Nokias (Lumias or whatever is left of them right now) sales.

          It’s all about advertisement in facts camera has nothing to do with it and HTC market shares been slipping for a while even when they had great
          cameras against the competition. And further proof of what I said on myh preview comments is look at the shit storm that HTC got with re-using the same design of the M8 with the M9 while LG did the same thing with G4 (from G3) and especially Samsung right now going from the S6 to the S7 and did anyone give them shit for that? you’ll see that no reviewers will dare to say a thing.

          • SnakeSplitskin

            Yes, excellent cameras is what sells phones. The Nokia Lumias, such as the 1520, sold very well for a Windows phone. But you can’t compare Windows sales vs. Android or Iphone sales because we’re not talking which features cause someone to jump from one OS to another. In the case of HTC’s M10, we’re talking about Android consumers. Iphone, Blackberry, and Windows users aren’t going to even notice the M10 or care no matter how great the camera is.

            So, if the M10 camera is excellent compared to G5 and S7, then great for HTC. But having the same sensor as the 6P is meaningless. “Pretty good” on the M9 camera isn’t going to cut it. You can’t expect HTC to advertise that all you have to do is go -1 on EV to get the best experience. My assumptions are based on HTC’s consistent failure when it comes to offering flagship level performance in their smartphone cameras.

            Advertisement is key to reinforcement, but you wouldn’t need that much ad reinforcement if your smartphone is competitive on all levels with other phones that have a history of being the best AND look good doing it. The M7 was HTC’s opportunity to run away with the market. They had a bold new design that definitely was an attention getter. At that time they probably had a competitive camera. But it seems they just fizzled after the M7. The M8 should have been a follow-up that was just as strong as the S7 was to the S6. But the M8 came and went without much positive cheering from M8 owners. Then came the M9 and it was just a disappointment.

            Regarding the design of flagship phones, HTC took a lot of crap because the M9 was pretty much the same iteration as the M7 with no noticeable design innovations. Now compare that to Samsung’s S5 to S6. The design language is radically different. Then if you look at the S7, even though it may look the same as the S6, adding a curved back to the S7 is where the design innovation is because it makes handling the phone a hundred times better than the S6. Add to that the reduced camera bump which removes any wobble when interacting with the phone while it’s on a table. The S7 is also thicker than the S6 allowing it to have a much bigger battery than the S6 resulting in much better battery performance. This is why you don’t hear any shitstorm regarding Samsung’s design change from the S6 to the S7. As for LG, their G series design was definitely getting stale BUT their excellent camera and display more than made up for it. Without that camera and comparatively larger aperture and manual control camera app, the G4 probably would have been a flop. So yes, when a phone can claim a stellar camera and photo taking experience, it can certainly effect the sales of that phone versus a phone that is known to have a mediocre camera.

          • kurolife

            You are contradicting your self and proving my point from the start of your comment, You say Great cameras is what sells phones then you go to say that you can’t compare WP sales with Android (since the sales windows phones including the Lumia 1520 are mediocre) if excelent cameras is what sells phones then regardless of the operating system the phones should sell full stop.

            Marketing is really the key here and it is the only thing that’s making the difference since the flagships are so closly matched when it comes to specs nowadays. Ask any non tech people (the majority of the market) about the brands they know, they’ll tell you they know are Apple and Samsung and that’s it more or less and the obvious reason is marketing.

            The M9 is quite different than the M7, obviously it is the same design language but if you put an M7 next to an M9 you can see the difference from miles away, on the other hand you would have a hard time doing that between the M8 and the M9, and what I said before Samsung did the same thing with the S3 S4 S5 and no one gave them as much crap as HTC got, and now you put a S6 next to S7 and you wouldn’t differentiate them unless (the S7 edge is bigger than it predecessor) but no one complaines

          • SnakeSplitskin

            I stand by my comment and my clarification. Having an excellent camera is absolutely required for a flagship smartphone to enjoy excellent sales. Obviously this is within the context of the relevant OS under discussion. Although an excellent camera in an Android phone could be better than that of an Iphone it won’t necessarily result in putting a large dent in Iphone market share. Iphone has historically held the mantle of best camera in mobile devices until 2015 thanks to the Samsung GS6 but this hasn’t resulted in Android putting a dent in Iphone flagship-level market share. But it can be argued that within the Android space, a flagship smartphone that is recognized as having the best camera is definitely going to be the smartphone that sits somewhere near the top as far as sales go (within the Android market). This is why the LG G4, V10, Nexus 6P, and Samsung GS6 variants have outsold the HTC M9.

            Make no mistake about it that the M9 received less than stellar reviews from the start and no particular positive fanfare about any feature or design element. LG & Samsung stole that thunder as they have been able to do in previous years. Fast forward to 2016 and we have the same thing. LG’s G5 has a lot of positive fanfare for their all-aluminum and modular design and Samsung has the new camera technology, improved design from the GS6, and improved battery life. These things have created a lot of great buzz that will carry these phones through the rest of the year without the need for much advertising. Where is HTC in this mix? All we’re hearing is that M10 will have “a compelling camera”. Are you kidding me? That is such a weak statement and creates no buzz for the M10. But then again if the M10 proves to have an excellent camera compared to the Galaxy S7 and also has some other innovative features worth talking about, the market will know of HTC M10 without much advertising. This is how the M7 became popular before HTC started advertising it. No amount of advertising will make a sucky phone have successful sales. Just think back to those expensive Gary Oldman tv ads that HTC heavily ran for the M8. Your point about marketing would mean everyone knows about HTC’s brand. And my point is that the market is very aware of the HTC brand. The sad fact is that the market just isn’t that much into HTC devices thanks to its track record. Maybe the M10 can change that.