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HTC 10 now available in red and gold in the US, drops price $100

Hoping to stir up some new excitement for its flagship, HTChas announced it is adding two new colors for the US market, as well as a price cut.
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Published onAugust 19, 2016

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Despite garnering a fair amount praise when it launched the HTC 10 earlier this year, it didn’t take HTClong before its flagship largely fell out of the news. All bout forgotten by much of the Android world, including T-Mobile. HTChasn’t forgotten, however.

Hoping to stir up some new excitement for its flagship, HTChas announced it is adding two new colors for the US market, Camellia Red and Topaz Gold. Additionally, right now HTCis offering $100 off of the HTC10, bringing its start price down to $599. Keep in mind that the cheaper price tag is a temporary reduction, good until August 31st.

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So why did the excitement die down for the HTC10 in recent months? Some of this can be blamed on marketing, some of it on newer devices like the Samsung Note 7, and even the ZTE Axon 7 has stolen some of HTC’s thunder by offering an extremely impressive audio experience. Nonetheless, it’s a hell of a phone, and the new discounted price could sway those who felt it was just a tad bit too expensive.

The HTC10 offers the same kind of specs you’ll find with most other recent 2016 flagships, including a Snapdragon 820 processor, 4GB RAM, and a QHD display. For more details, be sure to check our HTC 10 review.

The new colors and price can only be found directly from HTC’s online sales site, though you can pick from unlocked or carrier specific models form there. So what do you think, with new colors and a lower price, is the HTC10 worth picking up?