T-Mobile drops the HTC10 like it's (not) hot

Well that’s…embarrassing. After just two months of stocking the HTC 10, T-Mobile has decided it would rather dedicate that shelf space to something else. The HTC10 has been pulled from T-Mobile’s online offerings and T-Mobile staff have confirmed that no more stock will be delivered to brick and mortar stores. The decision was apparently made sometime in July.

This can only mean the device has not been flying off shelves in ways T-Mobile expected, and the carrier has a reputation for ditching phones that aren’t selling quickly enough. The same thing happened with the Priv, but even it hung around for half a year. A two-month window of availability for the HTC10 might lead some to claim it never really had enough time to shine.

The HTC10 has been widely praised as a return to form for HTC, which has been suffering a rough couple of years. But the phone hasn’t managed to catch on with consumers as well as it probably should have (which we could also say about the HTCOne M7 and One M8).

A high price tag and serious competition from the Galaxy S7 and S7 Edge certainly haven’t helped though. HTC’s terrible marketing – if you can even call it that – is also largely to blame. The HTC10 is, of course, still available from HTCand other carriers; although, for how long, we can’t say.

What do you think of the HTC10? Did T-Mo pull the pin too early?