Google aims to make your app more discoverable with App Indexing

We all know by now that Google Search is a wonderful tool that helps you find whatever you need on the internet, including web content and applications you already have installed on your device. And now, it looks like Google is making an effort to help you discover apps you haven’t even installed yet.

Starting sometime this week, thanks to Google’s app indexing endeavors, you’ll start to see relevant applications pop up in your Search results based on keywords or phrases you search for. For instance, if you Google “Give me instructions on how to make the perfect cup of tea”, you’ll still see your standard search results, but you’ll also see a list of recommended applications along with direct links to the Play Store – even if you don’t have them installed on your device. In order for this to work, developers need to implement the App Indexing API into their applications.

If you’re a developer who would like to take advantage of App Indexing, head to this link to get started.