In a world where wearable technology revolutionizes our wrists, one company is determined not to slip away into sweet oblivion. After seeing companies like Radio-Shack and Blockbuster (who?) fail to adapt to the shifting landscape of today’s rapidly evolving tech industry, Fossil has noticed the smartwatch coming and has decided to act.

Today the long-time watch-maker unveiled seven new wearable devices, two of which are Android Wear. These Wear devices are the Q Wander (pictured above) and the Q Marshal, which is a more durable variant. Both of these devices have 44mm or 46mm circular cases with a variety of body styles and strap options. They are wireless charging capable, and their starting price is $275, which puts them into a competitive league with the Moto 360 and the Huawei Watch.

We don’t have as accurate price information on the other wearable devices. The Smart Analog Movement series is an expansion of the Q Grant line, offering a conventional aesthetic that also boasts activity tracking and auto time zone update capabilities. The Q Motion line will add basic notification features, and those look like they’ll be going for around $95. Not bad.

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This launch is part of an ongoing plan of Fossil’s to launch 100 smart wearable devices this year. The company is partnering with a number of brands to make this possible, including Chaps, Diesel, Emporio Armani, Kate Spade, Michael Kors, Misfit, and Skagen. The company seems determined to stay relevant and become a major player in the nascent wearables market.

A Fossil spokesperson was quoted saying, “We will not go quietly into the night. We will not vanish without a fight. We’re going to live on. We’re going to survive. Today, we celebrate our Independence Day.”

Okay, that might have actually been a speech from the movie Independence Day and not a press release from a Fossil spokesperson. Nevertheless, the sentiment is there.

What do you think of Fossil’s new line of devices? Will their commitment to release so many different models of wearables make them stiff competition for the likes of Motorola, Samsung, and Huawei? Let us know your predictions in the comments below.

See also:

Best Android Wear watches (March 2016)

3 weeks ago
  • John Doe

    Well seeing that no exact specs are announced in this blurb, I have no comment (positive/negative)
    What I am hoping for is an Android watch that supports all of what AW can do .. Heart meter, Speaker, Mic, Amoled screen, WiFi, BT 4.1, NFC, wireless charging (with docking cradle) and all of the different sensors, etc .. etc
    Plus a battery that can last 2 days+ (if possible)
    A design that looks like a professional watch and not a toy ..
    I think that about does it .. lol

    • Adithya Raman

      You forgot the inbuilt flamethrower.

      • John Doe

        Oh ya .. and the Laser too .. lol

  • Marty

    Flat tire. No thanks.

    • Luka Mlinar

      Agreed :)

    • Juan S. Camargo Visbal

      Where does it show a flat tire look?

  • deltatux

    I’m guessing it’s going to be powered by Intel Atom like its predecessors too?

  • Diskus1

    No GPS = No new Wear watch for me, Sony Smartwatch 3 is still the ONLY Wear watch with GPS and full screen.

  • RJ

    I agree, if they fix the flat tire issue I’ll be on board until then I’m not impressed at all. I want a fossil smart watch but the flat tire issue is a huge deal breaker… Fix it… Now!

  • Michael Santos

    I would love a diesel smart watch. I always love their design and size. A mega chief smart watch would be a must buy for me