Facebook Messenger is getting ads

by: John DyeFebruary 25, 2016


Facebook Messenger, one of the world’s largest messaging apps, has historically been 100% ad-free. However, TechCrunch has uncovered a leaked document intended for Facebook advertiser that reveals plans to begin inserting ads into Messenger in Q2 2016.

TechCrunch isn’t revealing images of the document so as to protect their source, but the details reveal that Messenger will allow companies to send ads as messages to users given that the user has started a chat conversation with the company. This, combined with Facebook’s new URL short link “fb.com/msg/,” which automatically opens up a chat thread with a company when clicked, could quickly make Messenger a powerful advertising platform.

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When reached for comment, Facebook said, “We don’t comment on rumor or speculation. That said, our aim with Messenger is to create a high quality, engaging experience for 800 million people around the world, and that includes ensuring people do not experience unwanted messages of any type.” This would seem to imply that Facebook will be putting controls in the hands of their users to limit or stop unwanted interactions with businesses. Well, I mean, they better, or else the pitchforks would be coming out pretty fast.

This ad functionality looks like it can only be initiated by users and never businesses. To begin receiving ads, a user must always be the first to start the conversation. Companies won’t be able to push out ads en masse to Facebookers who merely liked their product page.

These ads could be rolled out as early as April, and Facebook is encouraging businesses to get their consumer base to begin initiating conversations with them so that they can start sending ad messages as soon as the function is available. In the meantime, what do you think of Facebook bringing ads to Messenger? Let us know in the comments below.

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  • This can die in a fire.

  • ADofCLE

    Facebook is fucking up big time. Not that I use the app much, I’ll never use it again after this.

  • vmxr

    there should be a paid version for those who do not want to see any kind of ads

  • Daggett Beaver

    Oh joy.

  • Chhana Chhakchhuak

    This is why root was invented… lol

    • Chris

      Root doesn’t stop what 3rd party ads do

      • Saif Aqqad


      • Krojack76

        That depends. I applied a custom hosts file which blocked all ads in my apps. Need root to do that.

    • calmdownbro

      How about not using Messenger in the first place?

      • Huchicha

        Agreed. There are enough secure alternatives around (Threema, Wickr, &c.). No need to hand out your personal data.

        • DynamikD

          True but none of those tie into FB. I, personally, chat with majority of FB friends through messenger as oppose to actually texting them.

  • Luka Mlinar

    So basically it’s just a matter of time before ads pop up on WhatsApp.

  • shara

    thats why facebook made Whatsapp free of charges ultimately taking the other way to mess things up with users

    • El Capitan Morgan

      Exactly! How I wish they stick with the 99 cents annual fee but I guess they wouldn’t be making that much money..so lets give it to you for free while we bombarded you with ads.

  • gqukyo

    Why is everyone complaining when the ads only appear from the SAME company that you INITIATED the chat with… its not like if you talk to just your facebook friends, ads will randomly show up from different companies… I’m actually surprised they did it this way instead of just blasting us with ads so I actually appreciate they went this route.

    • moew

      How many Companies do you FB Chat with? Hmmmm, fishy.

      I’ll bet it’s inserted ads based on content. Friend sends message asking about FORD… BAM you both now get FORD ads!

      Also, wouldn’t this take battery drain from like 50% to 80%? FB wants your battery for nefarious activities, and one only has to google about the bad battery drains with their products.

      • gqukyo

        That’s my point! Most of us probably won’t ever use messenger to talk to companies so it won’t affect us. Again, that’s only if what was posted was true. Obviously if they do it like AIM or Yahoo messenger then that’ll suck but unless you’re reading something than I am, that’s not the case.

        • moew

          Most of us won’t even facebook on a phone for these FACTS.

          • gqukyo

            Yes and that’s well within everyone’s prerogative but again my point is it won’t affect the majority of us who still continue to use messenger. If they start blasting ads with each message then yes we’d probably either use it less or stop altogether but that’s not what was reported is going to happen.

    • Andrew Lyons

      Idiots. Idiots everywhere. That’s why

  • Daniel Thursfield

    I guess it’s not to much different from adding a company on your list on LINE. Then you occationally get messages and some free backgrounds and stickers.

  • John Doe

    Yaaaaaay!! I cannot wait!!! Yaaaay FB .. you Rock!!

  • yungqb7

    I don’t use Facebook messenger nor whatsapp. There’s better apps out there

    • Chris

      Stay on topic kid. This is about Facebook. Not What’s app

      • MattPortland

        And so was his comment.

        • Chris getting rekt every tiem. sad story

          • MattPortland

            Umm okay

      • Ollie Hamon

        WhatsApp is owned by Facebook…

      • JRomeo

        Hangouts FTW

  • Luke Perry Glover

    Facebook can screw off. Destroys your battery, constantly monitoring you, uses a TON of resources, a ton of ads, and makes us install 2 apps if we want to chat to people too. Pricks.

    • Chris

      And yet google does the same thing with ads.

      Nice trolling kid

      • Luke Perry Glover

        Yeah, except they dont do all of that shit to your phone. I obviously wasnt only talking about ads.

        piss off man, im 22.

        • AbbyZFresh

          Still a kid in today’s age. College is not the real world little boy.

          • Luke Perry Glover

            I graduated college a while back. I am in the real world, working full-time not that its any of your business. Besides from looking at the profile photo you have, you look like a highschooler.

  • Foss

    Why I should use FB messenger with ads when there are many (better) messsengers app out there without ads?

  • EngineerGunter

    Aaaannnd… Uninstalled.

  • Hassan Raza

    when its use ads then we go for whatsapp <3

  • Sergio Arroyo

    Just dont update the app when april comes around lol

  • MattPortland

    Try Metal.

  • Gerry Buck

    If they do, and it can’t be stopped. good bye messenger. And maybe even Farcebook.

    • Filly Jnr

      My thoughts exactly, i only have the messenger app on my phone now anyway, and it might just have to go, along with facebook.

  • EasyCare

    Great, add another crap to the app to make it even slower!

  • Kody

    The messenger app was pretty bloated to begin with. I might just have to delete it.

  • Kukujiao

    facebook messenger is getting AIDS

  • Dusan

    Not with my adblock they ain’t.

    • JRomeo

      adblock works inside your web browser. but Facebook Messenger is not a web browser.

      • Dusan

        Works everywhere for me.

  • Loool, it makes sense tbh, They literally tried forcing users to use the separate apps.. Now that the app had gained a stable user base, it’s kinda time to monetise it. I don’t get why people are crying over this, it just a small banner ad for free messaging.

  • David D. Stanton

    Anyone who advertises on facebook should know they are just pissing off people instead of making them want to do business.

  • Filly Jnr

    Yep so uninstall that and hopefully find a third party app for facebook

  • Choda Boy

    Now that I can use mobile Chrome to subscribe to FB notifications, I uninstalled FB and Messenger and just use Chrome. (And, my life has improved!)

  • JRomeo

    Hangouts Messenger is a superior alternative to Facebook Messenger

  • gursharan jutley

    I started seeing ads in messenger last night which I hate. Is there a way to disable the ads in messenger. Seeing adverts spoils chats having with people