Ban lifted, OnePlus can sell the One in India once again
Have you ever heard the theory of winning a battle, but losing the war? A judge in India has lifted the sales ban on OnePlus One Android smartphones in India, but is it enough to ‘win the war?’
OnePlus experienced a major let down a short while ago when an agreement between Cyanogen and Micromax led to the ban of sales of the OnePlus One in India. Today’s decision does not fully overcome the problems for the OnePlus team and its customers, instead, we are seeing a temporary lift of the sales ban, and nothing more.
The decision to lift the ban comes from the opinion that fellow smartphone manufacturer Micromax, with its ‘exclusive right to use Cyanogen’s custom Android software’ within India, is not actually in competition with OnePlus in the market. Micromax primarily produces phones for the low end market, where OnePlus has been deemed to target the high end market.
What comes next, you ask? Well, everything will be kicked back to the original judge in a couple weeks, giving all parties some time to look over the situation. We have no idea as yet how things will go when it all lands back in court, where OnePlus will, again, need to try to convince the judge to let them continue sales in the country.
In terms of the ‘war,’ many will see this victory as too little to make a difference. OnePlus can sell the One in India now, however, even if the decision goes their way in a couple weeks, owners of the One will still not be receiving updates to their system – a continuation of the Micromax agreement, check out our initial coverage for more details.
These are tough times for OnePlus in India, do you think this victory will start the ball rolling for success in the country?