January 30, 2015
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huawei p7 aa (26 of 34)

Not much is known about Huawei’s next Ascend P smartphone, other than a small selection of rumors, but Huawei has already set a date for its launch. The Ascend P8 will be unveiled on April 15th at an event taking place in London, according to Huawei’s director of communications, Jerry Huang.

Rather than unveiling its latest flagship smartphone at the upcoming Mobile World Congress, Huawei will again be hosting its own launch event in Europe. However, the company is said to have three wearable products planned for its event at MWC this year as well.

Previously, Huawei launched the P6 in London, followed by the P7 in Paris. The European market is becoming increasingly important for Huawei, as it attempts to shake-off lingering perceptions that it is just another Chinese brand. The company is looking to build a strong brand presence in Europe this year, particularly in the UK.

“We chose Europe because Europe is the market where we have very good sales of high-end smartphones.” – Jie Jinjin, Huawei’s vice president of handsets

Jinjin did not give away any specific details about the Ascend P8, but did hint at what the company has been focusing on for its next flagship. Another sleek, industrial design is apparently an important feature, but Huawei won’t be slimming its handset down further if it comes at the cost of other important attributes, such as battery life. Huawei has also apparently been working with partners to bring some of the industry’s best camera technology to its new smartphones.

We may still be a few months away from the Ascend P8’s launch, but do you have any specific wishes for Huawei’s next flagship smartphone?

Robert Triggs
Lead Technical Writer at Android Authority, covering the latest trends in consumer electronics and hardware. In his spare moments, you'll probably find him tinkering with audio electronics and programming.
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