YouTube’s NFL Sunday Ticket gets cheaper and better for game day

YouTube TV entered September with a much stronger sports pitch after completing its ESPN Unlimited integration, putting more live games and football tools directly inside the service. Now, just as the NFL’s first full Sunday approaches, YouTube has detailed what Sunday Ticket will cost for the 2026-2027 season, along with a major upgrade to how fans can watch multiple games.

YouTube has laid out this season’s pricing, features, and game availability in a Reddit post and an updated support page. New subscribers can get NFL Sunday Ticket through YouTube TV for $240 for the season, thanks to a discount of up to 50%. That price comes on top of the regular YouTube TV subscription. Existing YouTube TV customers will pay $378 for the season, while the standalone version sold through YouTube Primetime Channels costs $480.

Existing subscribers may not be completely locked out of the lower price, though. Some Reddit users found that canceling Sunday Ticket auto-renewal prompted YouTube to show them the $240 new-customer offer. This loophole may not work for everyone, but it’s worth checking before paying full price. Your mobile carrier may also have a Sunday Ticket deal waiting in the wings, so check that out too.

This year’s headline feature is a more flexible multiview experience. Sunday Ticket subscribers can now build custom multiviews that combine out-of-market NFL games with content outside the package. Customers who bundle NFL RedZone can also add it to the mix.

Fans who access Sunday Ticket through the YouTube TV app also get unlimited DVR. Key Plays can help viewers catch up on important moments when they join a game late. YouTube has also published setup guides covering location verification, billing, kickoff notifications, recordings, and multiviews ahead of Week 1 on September 13.

As always, Sunday Ticket does not provide every NFL game. It primarily covers Sunday afternoon games unavailable on local CBS or Fox stations in a viewer’s market. Thursday Night Football, Sunday Night Football, Monday Night Football, preseason games, postseason matchups, and certain nationally televised regular-season games are excluded.

YouTube TV subscribers can still find many of those games through local and national channels, including CBS, Fox, NBC, ABC, and ESPN. On YouTube, other Primetime Channels such as Paramount Plus, Fox One, and Peacock fill some of the gaps.

YouTube will update its local availability maps every Wednesday, giving fans a clearer look at which Sunday games are included before kickoff.